Before writing - Clearly define the purpose of your copy, whether it's making a sale, encouraging trials, obtaining opt-ins, or achieving other specific goals.

Purpose of Copy

Focus on writing for your reader, considering their hopes, fears, desires, and interests to avoid boredom and keep their attention.

Reader-Centric Approach

Clearly highlight the advantages that resonate with your reader and distinguish them from the product features that support rational decision-making. Understand your reader's motivations, emphasizing benefits like cost savings, time efficiency, peace of mind, profit increase, or enhanced productivity.

Benefits vs. Features

Overall, this book emphasizes understanding and connecting with the reader, effectively communicating benefits, and guiding them towards a clear call to action.

How do you persuade someone to buy something using nothing but the written word? What does effective sales writing look like and sound like? Write to Sell has the answers. Read this book and you'll learn: <li>The confidence and the skills to write better copy faster. <li>New ways to gain readers' attention, respect and trust. <li>Hints and tips on turning selling skills into sales writing skills. <li>Simple techniques to improve the readability of your copy. <li>The impact of design and layout on sales writing. The meaning of good written English the rules you must follow; the rules you can safely ignore. Write to Sell is a guide to the practice of great sales writing not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy; case notes and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriter's manual. Don't start writing without it.

Beata Syed's Key Ideas from WRITE TO SELL : The Ultimate Guide to Great Copywriting
by Andy Maslen

Purpose of Copy

Reader-Centric Approach

Benefits vs. Features

Discover Key Ideas from Books on Similar Topics

Beata Syed's Key Ideas from WRITE TO SELL : The Ultimate Guide to Great Copywritingby Andy Maslen

Purpose of Copy

Reader-Centric Approach

Benefits vs. Features

Discover Key Ideas from Books on Similar Topics

Beata Syed's Key Ideas from WRITE TO SELL : The Ultimate Guide to Great Copywriting
by Andy Maslen