When readers find your story outside of Medium, then highlight or recommend it, their followers on Medium see it.&nbsp;In addition, Medium sees that it could be worthy of featuring more prominently to more users — giving you an exponential boost.

Promote your stories outside of Medium

One of the most significant benefits of writing on Medium is the network effect. Medium has a large and active user base, actively seeking new stories to read. But reaping the benefits requires more than just publishing.When a story is published on Medium, there are up to three separate audience buckets it can reach.<ul><li>The author’s audience</li><li>The publication’s audience</li><li>The tag’s audience</li></ul>

Understand how to get read on Medium

Writing great stories is central to any effective Medium strategy.If your stories suck you will not get recommends. If they’re awesome, they will.Here are two factors that can maximize your click to view conversion rate:<ul><li>An engaging title that displays the value the reader can gain and intrigues them to read on.</li><li>An attention grabbing and engaging image.</li></ul>

Write great stories

Medium Publications drive distribution to two audiences rather than just one.1. Step One: Check out “Top Publications”, a leaderboard for the top Medium Publications2. Step Two: Choose the right Publication for your story.There are two primary factors to consider when choosing a publication:<ul><li>How many followers does the publication have?</li><li>How relevant is your story to the publication’s topic areas?</li></ul>3. Step Three: Craft a compelling pitch.

Get published on big publications

Medium users follow tags based on their interests so that the stories in their feed are more relevant to their interests. By selecting the right tags, you can increase the number of relevant readers who will find your story.When you click the “Publish” dropdown button on your draft, you’ll have the option to add tags.

Use ‘tags’

Even with the best stories and the best promotion strategies, there is some degree of chance to success on Medium. Some stories will “blow up” and others will hardly whisper.To increase my chances of success, you need to make more attempts.

Write regularly to increase your chances off success

It’s critical to determine what channel will work best for you and execute accordingly.Here are three factors to consider when deciding if Medium, or any other channel, is right for you:<ul><li>Where is your audience?</li><li>What is your skill set?</li><li>How strong is the competition?</li></ul>

Determine if Medium is right for you

I first started writing on Medium because, like most writers and marketers, I wanted to reach my target audience. To do so, I went where my readers already were — and there are many on Medium. In…