Set strategic objectives

Some goals of a Go-To-Market plan may include:

• Product brand awareness — high awareness or being easily recognized, helps drive potential prospects and sales.
• Marketing to leads — leads, are qualified people who will be interested in the product. 
• Sales targets — this is the portion of the qualified potential prospects who will actually convert to a paying customer
• Product adoption — high adoption rates will mean higher expected sales and economic returns
• Customer satisfaction — the goal would be to decrease the number of defects and dissatisfaction at the launch and post-launch stages.