The goal should be more than money

Building wealth is about cutting costs as well as looking for ways to earn more money.

• If you work for a company, make yourself valuable so you’re eligible for raises and promotions.
• Alternatively, look for a new job that pays more and recognizes your worth.
• Start a bus...

When you invoke time in the mes- sage, you make more of a personal connection than when you invoce money. 

The researchers concluded that people are more willing to buy, spend more money, and like their purchases better if there’s a personal connection.

A side-effect of committing to one project is that you end up putting off all the rest. By the time you finally start a project, you’ve been thinking about it for a while.

This extra incubation time has two virtues:

• It filters out bad ideas. Since you only pur...