Why starting your headline with a word that ends in “-ing” is a big mistake

It may not seem like a big deal, but results show that if you want to write a top blog post you should drop the gerund starter. Here are the three reasons why:

First, headlines that start with a gerund are ambiguous. 

Second, headlines that start with a gerund are not reader-centric.

Third, headlines that start with a gerund are weak.