Apple’s Product Design Revolution
- The iMac is an example of a big company first discovering the importance of aesthetics.
- When the first Macintosh came out in the 70s, it wasn’t the prettiest thing ever.
- When the iMac G3 came out in 1998, people fell in love. Then-VP of Industrial Design, Jony Ive, asked himself “What computer would The Jetsons have had?” As the first computer Apple were designing for the internet era, Ive wanted ‘the future’ to be reflected in the design.
- From there, product experts have been striving for the best product design, bringing together a number of criteria and components.
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