Balancing an outbound and inbound plan

Is your product prohibitively expensive? Is it likely that only upper-tier corporations will have the capacity to make a purchase? If so, this is another strong indication that you should prioritize outbound sales. With a smaller pool of potential prospects to draw from, inbound sales often falls...

• Music can increase antibodies that boost your immunity and protect your body against bacteria.
• A 2017 study of choir members found that singing in a group improved a person's well-being. It created a social connection and cognitive stimulation.

Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound t...