Confirmation bias

We have a tendency to confirm what we already believe.

Because of this, we only focus on finding confirming evidences, even though seeking evidences that will say otherwise is equally important.

This is dangerous for us, especially if what we believe is not a factual truth.

If w...

Is our tendency to cherry-pick information that confirms our existing beliefs or ideas.

To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view. And we manage to find that evidence that confirms what we want to believe. 

When people can make a free choice, they embrace positive or negative outcomes that confirm they were right.

Studies show that this tendency persists in both poor and rich conditions. This means the brain is primed to learn with a bias linked to our freely chosen actions. The brain le...