Solving the problems customers have
To create an experience that allows you to win customers and retain them:
- Make a guarantee, promise to solve the problem. This could be a customer service provider saying. “I’m going to take care of this for you.”
- Keep the promise: Making a promise in your marketing or advertising is not enough. You have to now act to make sure that promise is kept.
- There will always be a time when you’re unable to keep your promises, or at least in your customer’s mind, you did not keep your promise. You have to find a way to restore trust so that your customer is willing to give you another chance.
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