Selecting Customers To Serve
Marketing management is the art and science of choosing target markets and building profitable relationships with them.
-What customers will we serve?
-How can we best serve these customers?
Market segmentation refers to dividing the markets into segments of customers. Targeting marketing refers to which segments to go after
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Every item never sell every where. For every type of product there are targeting customers we have to reach those customers to serve to expand our business.
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