Choosing A Value Preposition

Keep in mind that perceived value often has little to do with your product’s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:

• Play up the exclusivity of your p...

Businesses are systems that take ideas or requests through various steps to satisfy their customers and reach their goals. Delivering customer value or business value is something you can hear a lot in the business agility domain.

Like clock parts working in tandem, businesses need to ensur...

When trying to understand difficult people, search for their value language.

A value language is what someone values most. It is what drives their decisions. For some people it is money; for others, it is power or knowledge.