From Paper To Screens
Traditional PR is all about working with journalists to have your business featured in newspapers and magazines. Before the dotcom boom, PR specialists and publicists’ goals focused on the number of times their clients were included in newspapers, magazines, radio and television.
And then came the internet. Many newspapers and magazines moved their stories to websites, and the role of traditional PR shifted. Just as publicists used to compete to get their clients in the most widely read newspapers, now they’re competing to get their clients in front of vast online audiences.
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