Production Concept

Humans tend to overemphasize the positive elements of a product and ignore the downsides. For example, consumers wait overnight for new releases of certain products, even though other brands have better features and are cheaper.

One reason is that people v...

Life is constantly in flux and there are no guarantees that your current way of life will still be available tomorrow. Look around you. Make the most of what you have now. Live a life that you will one day enjoy telling stories to your grandkids about. Whether you start with a problem focus o...

• Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
• Colors influence how consumers view the "personality" of the brand in question.
• Our brains prefer recognizable brands, which makes color incredibly important when creating ...