Selling Concept

Your product or service has to be really great. Unless it's an untapped market, your product or service needs to be much better than your competitors.

It can't be a little bit better; it has to be a lot better. Consumers will always buy the trusted brand - unless there is ...

... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.

Inaccurate health messages can be dangerous as they ...

It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of information will not help.

The best way to tackle it is fo...