ANKUR WARIKOO

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”

Seth Godin

If you will use Social Media in your business, you must learn how to strategize and thrive, why?

Becau...

Sometimes we think we're being rejected when that is not true. Not getting a lot of likes on a post or seeing your friends having fun without you can make you feel inadequate.

But you can use social media in a positive way.

• Use social media fo...

• Tone often fails to travel online. Irony, self-mockery or dark humor can easily be parsed as bigotry for example.
• You have multiple potential audiences, some will not be sympathetic. Even on closed websites, you should consider how your words would be perceived by outsiders.
• ...