The hipster effect

It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.

For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social ci...

• This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
• When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
• If you are eating at a restau...

Getting along with difficult people is not the same as justifying or turning a blind eye to what is unacceptable, such as bullying or discrimination. But if they’re simply rubbing you up the wrong way, offering viewpoints that are different to your own, or holding fast to an issu...