The Fastlane

• The commandment of need. Businesses satisfy the needs of people. Don’t chase money. Rather, look at how your business will help other people.
• The commandment of entry. As entry barriers to a business fall, or lessen, the effectiveness of that road...

In this phase, you are validating your business model hypothesis, but you are still testing (by making real sales). Don’t try to scale up yet — the object of your sales is to test your business model.

For physical products, you don’t need a lot of customers, just a few...

Flow appears near the emotional midpoint between boredom and anxiety, in what scientists call the flow channel— the spot where the task is hard enough to make us stretch but not hard enough to make us snap.

How hard is that? Answers vary, but the general thinking is about ...