Again, there are checklists at the end to help you remind you of the finer details .
Starting is easy. Keeping going is hard. All projects will eventually land in The Dip and you'll have to decide if you're willing to push through to the other side, or if you're going to quit and move on to the next thing.
Getting through the dip is primarily a function of maintaining motivation, which we can solve based on the motivation equation from the beginning and a similar breakdown from the last section. We need to make sure that we have consistently high reasons to keep going, and consistently low reasons to quit.
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“When you quit something that you had initially wanted to do, it’s because the reasons to stop eventually came to outweigh the reasons to continue. Thus, to maintain your motivation you can either strengthen the reasons to keep going or weaken the reasons to quit. Succ...
Most people never push past discomfort—they listen to that first voice that says “stop.” The 40% Rule flips that voice on its head. When you think you're out of strength, you're usually not even halfway done. Pain isn’t the end—it's the beginning of a second wind.
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