Purpose of Copy
Before writing - Clearly define the purpose of your copy, whether it's making a sale, encouraging trials, obtaining opt-ins, or achieving other specific goals.
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📚 I'm a dedicated copywriter with a passion for crafting compelling content that drives online success. As an avid reader, I am enthusiastic about sharing stories and knowledge to inspire and connect with others. 📚
Overall, this book emphasizes understanding and connecting with the reader, effectively communicating benefits, and guiding them towards a clear call to action.
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Similar ideas to Purpose of Copy
#2 Follow Your Purpose
- The purpose of life is a life of purpose
- Discovering and then realizing your lifework brings lasting fulfillment
- Set clearly defined personal, professional, and spiritual goals, and then have the courage to act on them
Think about the recipient
If you can't appeal to your reader, no composition skill or subject matter expertise means a thing. To do this, understand your reader's goals and how your purpose fits in.
When you review your writing before sending, ask yourself whether your writing helps the reader understand what...
Benefits of having a purpose
Having a specific purpose gives us something concrete to strive for, which when achieved, provides us with a sense of fulfillment.
- Purpose gives us the motivation and inspiration to press on toward our goals.
- Purpose ...
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