Make People Smile

People prefer to pay the full price for an authentic luxury item over a fake one (even if they look identical).

Researchers found that this desire for authenticity develops in childhood. The sentimentality of the item is part of the reason. If you treat yourself by buying a fake brand, it ...

• Get a clear picture for why you need a new habit.
• Get enough self-motivation to refuel yourself.
• Don't get distracted just because your brain wants it easier. 
• Don't forget the greater reward at the end of each struggles. It will make it all worth it. 

• The Anxious Impostor has negative views of themselves that are unjustified.
• The Hustling Impostor engages in a deliberate form of self-presentation to achieve ends that may otherwise not be possible. "Fake it till you make it."
• The...