Continuity

If you want to build loyalty and win the trust of your audience, creating relevant and valuable content should be your number one focus.

This is the kind of content that meets the needs and pitfalls of your audience.

Whether it is an infographic, videos, ebook or blog post, everythi...

Efficient teams trust each other. Bill Campbell always advocates to build the trust muscle first. It's the basis for psychological safety:

• Trust means you keep your word. If you say you will do something... Do it.
• Trust means loyalty. To your c...

• Instead of talking to your audience, you need to talk with them. Participate in their conversations and become active participants.
• Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships.
• Listen to...