Before, people mostly buy their needs, however, it is in consideration that it was the time of scarcity. However, when the economy boomed and the advancement of technology accelerated, the consumerist culture began to prosper, leading to people buying products and service beside their needs.
The rise of advertisements, especially evident today with personalized social media ads and influencers promoting these products and services leading them in buying products. This creates a problem of spending beyond their means, given that we are facing higher costs of living to even meet this lifestyle.
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This post explores and critiques the inclination of the contemporary world towards a dangerous path — the rat race — by which people competitively struggle and work hard to achieve "success" in the expense of their time, money, and health. Often, this path also pushes people to have no time for them to improve beyond their professional lives, leading to a moment of unfulfillment. Furthermore, the society's overhyped trends, Fear of Missing Out (FOMO), and the tendency to follow the crowd tends to lead to a false sense of identity.
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