"The cost of complexity is interaction."
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"The total complexity of a system is a constant. If you make a user’s interaction with a system simpler, the complexity behind the scenes increases."
While simplicity can lead to innovative thinking, complexity is often used to impress rather than to help.
Complexity is not all bad. Some complexity is desirable. When things are too simple, it is often boring. The ideal level of complexity is a moving target - the more e...
We associate complexity with expertise, innovation, and authority.
Complexity is often smoke and mirrors. Marketers are aware of the allure of complexity and will exploit our complexity bias by using jargon to impress rather than to inform customers. For example: “Util...
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