The heaviest penalty for declining to rule is to be ruled by someone inferior to yourself.
PLATO
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Reciprocation
The rule says that we should try to repay what another person has provided us.
So, to get someone to do something for us, we should do a favor for him/her first.
This rule is established in society to promote socially beneficial cooperation.
Someone who violates the rule, by acc...
Liking
People are more influenced by someone they like, such as friends or celebrities. This is simple truth.
What is less known is that this simple liking rule can apply to any individual we’ve never met before.
We can increase the likelihood for our offer to be accepted by making someone l...
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