Why do we love committers but act like browsers? I think it’s because of 3 fears.
First, we have a fear of regret: we worry that if we commit to something, we will later regret having not committed to something else.
Second, we have a fear of association: we think that if we commit to something, we will be vulnerable to the chaos that that commitment brings to our identity, our reputation, and our sense of control.
Third, we have a fear of missing out: we feel that if we commit to something, the responsibilities that come with it will prevent us from being everything, everywhere, to everyone.
PETE DAVIS
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Three fears keep us from making the jump from browsers to committers.
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