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Master your emotions before they master you
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Similar ideas to 10. Emotional Agility Equals Freedom
Good advertising is using emptions to disrupt your rational brain, in a form of emotional inception. By associating a brand with certain emotions, you will pick the brand's product when chasing them.
Great advertising understands that our emotions are part of a cul...
Don't consider what you think you should feel. Open your heart to what you do feel, even the difficult emotions. It could involve pain, regret, grief or loss.
When we name our emotions accurately, we are able to find the cause of our feelings. For example, there is a big d...
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