BENJAMIN FRANKLIN

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person. 

You can use it to benefit and protect yourself when interacting with others.

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

But the reverse effect is also true - we come to hate our victims, which helps to...

Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them. 

Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn recip...