JUDGEMENT IN MANAGERIAL DECISION MAKING

• Good decision making starts with getting the facts;
• It's followed by analyzing the facts;
• Then you make the decision;
• And finally, you implement the decision.

This straight-line picture of decision making is pure fantasy....

• Most of the time, you don’t start with facts. You start with opinions. 
• Data gathering and analysis and deciding what to do, and doing it all overlap. 
• Analyzing the situation is still really, really, really important. Asking lots of good questions is the key...

The huge amount of choices that a consumer makes while shopping can lead to ego depletion, as they become mentally exhausted and overwhelmed.

This leads to the consumer picking something without much thought, like just the lower-priced one, or a familiar brand.