10. Summary – Growth Is No Longer a Pitch. It’s a Product.

From Product-Led Growth, you’ll learn to:

✅ Let your product guide users to value—before they pay.

✅ Use data, not demos, to drive conversion.

✅ Rethink funnels in favor of flywheels.

✅ Empower teams to co-own growth through the product.

✅ Build something people can’t help but use—and share.

💡 Wes Bush doesn’t just teach growth—he reframes it for the modern era.