Maksym Turzanski's Key Ideas from Measure What Matters
by John Doerr

✔️ When teams use shared OKRs, everyone rows in the same direction.

✔️ Transparency builds trust—OKRs should be public, not private.

✔️ Employees are more motivated when they understand how their goals contribute to the mission.

💡 Alignment turns isolated effort into collective momentum.

✔️ OKRs are not for performance reviews—they're tools for learning.

✔️ Use weekly check-ins, dashboards, and regular reviews to stay on course.

✔️ Scoring isn’t about success/failure—it's about progress and recalibration.

💡 You can’t improve what you don’t track consistently.

John Doerr’s Measure What Matters shows how to drive meaningful growth through structured, transparent goal-setting.

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✔️ Great OKRs are ambitious—they push you beyond what's safe.

✔️ Even if you fall short, you still make remarkable progress.

✔️ Moonshots inspire, align, and elevate the bar for everyone.

💡 Growth doesn’t come from hitting every target—it comes from setting bold ones.

✔️ Metrics signal what matters to leadership.

✔️ When you track learning, collaboration, and values, they become part of the DNA.

✔️ OKRs shape a culture of clarity, ownership, and continuous improvement.

💡 The fastest way to change culture? Change what you track.

By implementing Measure What Matters, you will:

✅ Set bold, clear goals that rally teams and stretch performance.

✅ Break goals into measurable, time-bound key results.

✅ Foster alignment, transparency, and autonomy within your organization.

✅ Use metrics to track progress and drive continuous learning.

✅ Create a results-driven culture that scales with ambition.

💡 Don’t just set goals—set up systems that bring them to life.

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