Takeaways: What does this data actually mean?

• Don’t feel bad using Unsplash . Custom photography and design and generic HD photos were exactly equal and made up 70% of all top 100 stories.
• Ui and design articles were mostly custom designed. News-related stories tended to be Screenshots of events or photos of famous people.
• 54% of photos had people in them , that number increases if you include POV photos, as if you’re looking through the eyes of the author.
• Only one story didn’t have photos at all.

The featured photo of your medium story plays an important part, but it also shouldn't be used as a crutch.