I Analyzed the Featured Photos of the Top 100 Medium Stories of All Time and This Is What I Learned - Deepstash

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How to Choose the Best Image for Your Medium Story

Unsplash is a great resource. But ever since its partnership (and embedded search-and-insert tool in the editor) with Medium in February 2018, it seems everybody is using it.

Is that good?

As a writer, if you do exactly what everyone else is doing, your voice will be lost in the crowd.

“It is better to fail in originality than succeed in imitation.”

— Herman Melville, novelist

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Top 50 Stories

How do you choose the best image for your story, Unsplash or not?

To dig up some data on this, I analyzed the featured photos of the top 100 Medium stories of all time and found that they fall into six categories.

TOP 50

  • Unsplash or HD generic: 18
  • Custom design/photography: 15
  • Famous person: 7
  • Screenshot: 4
  • Cartoon: 4
  • GIF: 2

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Next 50–100 Top Stories

  • Custom design/photography: 20
  • Unsplash or HD generic: 17
  • Famous person: 6
  • Screenshot: 3
  • Cartoon: 1
  • GIF: 1
  • None: 1
  • Suspended: 1

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Totals:

  • Custom design/photography: 35
  • Unsplash or HD generic: 35
  • Famous: 13
  • Screenshot: 7
  • Cartoon: 5
  • GIF: 3
  • None: 1
  • Suspended: 1

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Takeaways: What does this data actually mean?

  • Don’t feel bad using Unsplash . Custom photography and design and generic HD photos were exactly equal and made up 70% of all top 100 stories.
  • Ui and design articles were mostly custom designed. News-related stories tended to be Screenshots of events or photos of famous people.
  • 54% of photos had people in them , that number increases if you include POV photos, as if you’re looking through the eyes of the author.
  • Only one story didn’t have photos at all.

The featured photo of your medium story plays an important part, but it also shouldn't be used as a crutch.

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