The Influence of Arousal - Deepstash
The Influence of Arousal

The Influence of Arousal

Emotional and physiological states, like arousal, significantly impact our decision-making, often leading us to make choices we wouldn’t consider when calm.

“Arousal can change our preferences and lead to irrational decisions.”

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Explore the hidden forces shaping our decisions in Dan Ariely's *Predictably Irrational*.

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