Human societies are built on shared stories—from nations to money. These fictions allow cooperation at scale but also shape our values, often unconsciously.“We control the world not with muscles, but with stories.”

The Power of Narratives

We’re drowning in data—but the power lies with those who organize, interpret, and control it. Harari warns of a future where data knows us better than we know ourselves.

The Data Deluge

Technology enables unprecedented surveillance. Harari questions whether we can preserve freedom when everything can be monitored and predicted.“Total surveillance may be the price we pay for safety.”

Surveillance vs Freedom

As algorithms guide more choices—from purchases to relationships—human agency is at risk. Harari pushes us to guard the freedom to think and choose.“If you don’t program your mind, someone else will.”

The Fragility of Human Agency

Tech giants aren’t just businesses—they’re geopolitical actors shaping economies, ethics, and truth. Harari sees them as the new centers of power.“Google may soon know what you will do before you do.”

The Rise of Tech Empires

AI may soon outperform humans in intelligence, but not in consciousness. Harari distinguishes between the two—and questions whether consciousness even matters in the marketplace.“Intelligence is decoupling from consciousness.”

Intelligence vs Conciousness

With enough data, systems can “hack” us—predicting, manipulating, and even shaping our desires. Harari warns this is no longer science fiction, but emerging reality.“To hack a human, you need data and computing power. Both are now abundant.”

Hacking Humans

Liberalism, once triumphant, now faces challenges from within—polarization, inequality, and the erosion of truth. Harari urges us to rebuild trust in institutions.“The liberal story is faltering. What replaces it?”

The Collapse of the Liberal Order

Neuroscience and algorithms suggest free will is more illusion than fact. Harari doesn’t dismiss it, but challenges us to understand its limits.“You think you choose, but your brain often chooses for you.”

The Illusion of Free Will

In the tech age, biology is back—not in its natural form, but engineered, edited, and monetized. From CRISPR to wearables, we are redesigning life itself.“The future belongs to those who hack biology.”

The Return of Biology

The skills of the past—memorization, repetition—are obsolete. Harari urges a focus on adaptability, emotional intelligence, and lifelong learning.“In a world of change, the ultimate skill is learning.”

Education Must Evolve

Tech moves fast. Ethics crawls. Harari believes we’re building tools without discussing their consequences.“We build first and ask ‘should we?’ later—if ever.”

Ethics Lag Behind Innovation

With filter bubbles and deepfakes, truth is fragmented. Harari highlights the need for critical thinking in a world of curated realities.“In the post-truth era, trust is more valuable than truth.”

The Myth of Objective News

Challenges like pandemics, climate change, and AI demand global responses. Harari warns that tribalism and nationalism are incompatible with survival.“Humanity must choose: unite or fall.”

Global Cooperation is Crucial

We now have the power to shape our own evolution. Harari calls for wisdom to match our power—lest we become slaves to the very tools we build.

Conscious Evolution

Nexus is a sweeping exploration of humanity’s interconnected future. Harari weaves data, biology, and ethics into a warning and a call to consciousness. He urges us to question the narratives we live by—and to wield our growing power with responsibility, not hubris.

Explore the deep forces that connect data, power & humanity in Harari’s thought-provoking Nexus.

#1 NEW YORK TIMES BESTSELLER • From the author of Sapiens comes the groundbreaking story of how information networks have made, and unmade, our world. “Striking original . . . A historian whose arguments operate on the scale of millennia has managed to capture the zeitgeist perfectly.”—The Economist “This deeply important book comes at a critical time as we all think through the implications of AI and automated content production. . . . Masterful and provocative.”—Mustafa Suleyman, author of The Coming Wave For the last 100,000 years, we Sapiens have accumulated enormous power. But despite all our discoveries, inventions, and conquests, we now find ourselves in an existential crisis. The world is on the verge of ecological collapse. Misinformation abounds. And we are rushing headlong into the age of AI—a new information network that threatens to annihilate us. For all that we have accomplished, why are we so self-destructive? Nexus looks through the long lens of human history to consider how the flow of information has shaped us, and our world. Taking us from the Stone Age, through the canonization of the Bible, early modern witch-hunts, Stalinism, Nazism, and the resurgence of populism today, Yuval Noah Harari asks us to consider the complex relationship between information and truth, bureaucracy and mythology, wisdom and power. He explores how different societies and political systems throughout history have wielded information to achieve their goals, for good and ill. And he addresses the urgent choices we face as non-human intelligence threatens our very existence.   Information is not the raw material of truth; neither is it a mere weapon. Nexus explores the hopeful middle ground between these extremes, and in doing so, rediscovers our shared humanity.

Understand yourself and those around you.

psychology

Psychology

technologyandthefuture

Technology & The Future

books

Books

artificialintelligence

Artificial Intelligence

scienceandnature

Science & Nature

Yuval Noah Harari is an Israeli public intellectual, historian and professor in the Department of History at the Hebrew University of Jerusalem. He is the author of the popular science bestsellers Sapiens: A Brief History of Humankind, Homo Deus: A Brief History of Tomorrow, and 21 Lessons for the 21st Century.

Yuval Noah Harari

Nexus

Great leaders believe in themselves and their vision. Their confidence is contagious, making others want to follow them. Without self-assurance, leadership lacks conviction.“People don’t follow titles, they follow confidence.”

Charisma Starts with Confidence

Charismatic leaders express their ideas clearly and passionately. They don’t just talk—they connect, using stories and emotions to inspire action."Speak to inspire, not just to inform.”

Communication is the Heart of Charisma

Charisma isn’t just about speaking—it’s also about listening. Leaders who genuinely engage with others make people feel valued and understood.“People don’t care how much you know until they know how much you care.”

The Power of Active Listening

People are drawn to leaders with a clear and exciting vision. Charismatic leaders don’t just have plans—they ignite passion in others to achieve them.“A leader without vision is like a ship without a compass.”

A Compelling Vision Attracts Followers

Charisma is fueled by enthusiasm. Leaders who bring energy into a room lift others up, making them want to be part of something bigger.“Your energy sets the tone for those who follow you.”

Energy And Enthusiasm Are Magnetic

Understanding emotions—both yours and others’—is key to charisma. Leaders who control their emotions and read the room effectively gain trust and respect.“Charisma without emotional intelligence is just empty charm.”

Emotional Intelligence Builds Influence

Charismatic leaders are genuine. People can sense inauthenticity, and trust is lost when leaders try to be someone they’re not.“Be real. Authenticity is more powerful than perfection.”

Authenticity Creates Connection

Failure and setbacks don’t define charismatic leaders—they fuel them. A leader’s ability to stay strong in tough times makes others believe in them even more.“Resilience turns obstacles into stepping stones.”

Resilience Creates Charisma

Charismatic leaders give credit, share opportunities, and show appreciation. They lift others up rather than seeking the spotlight for themselves.“Great leaders shine by making others shine.”

Generosity And Gratitude Inspires Loyalty

Contrary to popular belief, charisma isn’t an inborn trait—it’s a skill that can be cultivated through intentional effort and practice.“Charisma is not a gift; it’s a discipline.”

Charisma Can Be Learned And Developed

The Charismatic Leader isn’t about flashy charm—it’s about substance. True charisma comes from confidence, vision, emotional intelligence, and the ability to inspire others. By developing these traits, anyone can become a leader that people want to follow.

What makes some leaders unforgettable? In The Charismatic Leader, John C. Maxwell breaks down the qualities that set charismatic leaders apart.

motivationandinspiration

Motivation & Inspiration

entrepreneurship

Entrepreneurship

business

Business

leadershipandmanagement

Leadership & Management

The Charismatic Leader: 21 Skills to Connect with People

Blockbuster’s rapid expansion in the 90s made it the king of video rentals. With thousands of stores, it had unmatched brand recognition. However, growth masked deeper structural problems.“Blockbuster was too focused on expansion to notice the shifting tides.”

Blockbuster's Early Dominance

Late fees generated a huge chunk of revenue, frustrating customers. Instead of adapting, Blockbuster doubled down, alienating its user base.“Punishing customers is never a sustainable business model.”

Profit Over Customer Experience

Netflix’s DVD-by-mail model was a direct response to customer pain points. Blockbuster had multiple chances to acquire Netflix but dismissed it as a niche service.“They laughed at the future while clinging to the past.”

The Netflix Warning Blockbuster Ignored

Blockbuster’s executives were more focused on stock prices than strategy. Their decisions were driven by short-term gains, not long-term sustainability.“Short-term profits at the cost of long-term survival is a losing game.”

Misguided Leadership & Corporate Greed

Streaming and digital downloads were the next frontier, but Blockbuster failed to embrace them. Its delayed entry into online rentals was too little, too late.“Success breeds complacency, and complacency breeds failure.”

The Digital Revolution was a Blind Spot

Unlike Netflix, which controlled its customer experience, Blockbuster franchised many of its stores, creating inconsistency and operational inefficiencies.“A brand without consistency is a brand without loyalty.”

Franchise Model Weakened the Brand

In 2004, Blockbuster launched an online rental service, but internal politics and lack of commitment doomed it. The company still prioritized in-store rentals over digital.“Change must be embraced fully, not half-heartedly.”

Blockbuster's Too Late Pivot

Dish Network bought Blockbuster in 2011, hoping to revive it as a streaming competitor. However, the brand was already too damaged to recover.“Resurrecting a business without fixing its core problems is pointless.”

The Dish Acquisition That Couldn't Save It

Today, only one Blockbuster remains in Bend, Oregon—an ironic reminder of what once was. Nostalgia keeps it alive, but it’s a relic of the past.“What remains is not a business, but a memory.”

The Last Store Standing

Blockbuster’s failure wasn’t inevitable. It was a result of bad leadership, refusal to adapt, and prioritizing profits over customer experience. Any company can suffer the same fate.“Adapt or die—there is no in-between.”

Lessons For Future Businesses

I highly recommend you to read the whole book. There are just too many invaluable insights to not ignore. Especially if you run a business or planning on starting one soon, give it a read; you'll surely find ideas around quality, customer expectations, competition you can use.

Blockbuster was once an unstoppable giant—until it wasn’t. Built to Fail by Alan Payne reveals how arrogance, bad leadership, and resistance to change led to its downfall. This book isn’t just about a failed business—it’s a cautionary tale for any company that ignores innovation and customer needs.

How does an iconic brand die? For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned. If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time. Built to Fail tells the complete inside story of Blockbuster's meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities. Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today's disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.

strategy

Strategy

startup

Startups

Alan Payne

Built to Fail

Thinking in Bets by Annie Duke explores how decision-making is less about certainty and more about probabilities. By embracing uncertainty and thinking like a poker player, we can make smarter choices in business, life, and investing.

Good decisions don't always lead to good outcomes, and bad decisions don't always lead to failure. Instead of focusing on results, we should assess decisions based on available information and probability.

Overview (Take A Glance)

Every decision is a wager on what will happen next. Since we rarely have complete information, we must think in probabilities rather than absolutes.A bet is simply a decision about an uncertain future.

Decisions are Bets on the Future

Just because something worked doesn't mean it was a good decision. Luck and hidden factors influence results.We are quick to judge decisions by their results, even when luck plays a role.

Separate Decision Quality from Outcome

Resulting is when we judge a decision solely by its outcome. A good decision can lead to a bad result, and vice versa.Good decisions can still have bad outcomes, and bad decisions can sometimes work out.

Avoid Resulting

The best decision-makers assign probabilities to different outcomes instead of assuming something will or won't happen.Instead of saying I'm sure, try I think there's an 80% chance.

Think in Probabilities, Not Certainities

Life is unpredictable, and we rarely have all the information. Accepting uncertainty leads to better decision-making.Acknowledging what we don't know helps us make smarter choices.

Embrace Uncertainty

The goal isn't to be right all the time, but to improve the accuracy of our thinking. Being open to new information is key.Winning doesn't come from always being right. It comes from being less wrong over time.

Ditch the Need to be Right

Admitting uncertainty doesnt mean weakness it means you're thinking rationally and open to learning.The best decision-makers are comfortable with "I don't know."

Use I'm Not Sure As A Strength

A structured decision-making process prevents emotional bias. We should analyze past decisions and refine our approach.Great poker players don't rely on luck; they rely on process.

Create a Decision Making Process

When we know the outcome, we think it was inevitable. This distorts our ability to learn from past mistakes.he fact that something happened doesn't mean it was bound to happen.

Beware of Hindsight Bias

Instead of going all in on a decision, test ideas with small, reversible bets to gather more information.Good decision-makers place a series of small, intelligent bets.

Make Small, Low Risk Bets

Feedback from people who challenge your thinking helps improve decisions. Look for honest, smart, and rational thinkers.Find people who care more about getting it right than being right.

Surround Yourself with a Decision Group

Seek out different viewpoints instead of surrounding yourself with agreement. This prevents blind spots. A group that only agrees with you isn't helping you make better decisions.

Encourage Dissenting Opinions

Ask: What if the opposite happened?Imagining alternative scenarios helps refine future decisions.Considering what didn't happen is as important as what did.

Use Counterfactual Thinking

Emotions distort probability. Train yourself to stay logical, especially when stakes are high.Emotions can hijack good decision-making.

Train Yourself

The best decisions focus on long-term success, not immediate results.Great decision-makers think beyond the next hand.

Set Long-term Goals

Even successful outcomes should be analyzed for mistakes. Dont assume success means you did everything right.Examine the decisions behind both your wins and losses.

Learn From Both Wins & Losses

Poker players analyze risk, probabilities, and long-term success while gamblers chase luck. Be a poker player.Great decision-makers play the long game, adjusting as they go.

Think Like A Poker Player, Not A Gambler

By thinking in bets, we move away from black-and-white thinking and make decisions based on probability, data, and continuous learning. Uncertainty isnt the enemy it's the foundation of smarter choices.

Good decisions aren’t about certainty—they’re bets on the future. Think in probabilities, not absolutes.

A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions. Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes, and bad decisions don't always lead to bad outcomes. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate, and successful in the long run.

marketingandsales

Marketing & Sales

Annie is the co-founder of The Alliance for Decision Education, a non-profit whose mission is to improve lives by empowering students through decision skills education. She is also a member of the National Board of After-School All-Stars and the Board of Directors of the Franklin Institute. In 2020, she joined the board of the Renew Democracy Initiative.

Annie Duke

Thinking in Bets

Every choice we make is shaped by the way options are presented to us. In The Elements of Choice, Eric J. Johnson explores the science behind decision architecture how choices are framed, influenced, and sometimes even manipulated. He breaks down the subtle forces at play in everything from online shopping to public policy, showing how small changes can lead to dramatically different outcomes.

The way options are arranged influences what people choose, even if they don't realize it. This applies to everything from restaurant menus to digital interfaces.The act of designing choices is as important as the choices themselves.

Choice Architecture Shapes Every Decision

Most people stick with the default option presented to them, whether it's in organ donation or software settings. Setting beneficial defaults can lead to better societal outcomes.Defaults are silent but powerful guides of human behavior.

Defaults are Powerful Decision Drivers

When people face an overwhelming number of options, they may avoid making a decision altogether. Simplifying choices or categorizing them can reduce cognitive overload.More options don't always lead to better decisions--sometimes they lead to no decision at all.

Too Many Choices Lead To Paralysis

The sequence in which options are presented affects outcomes. People often choose the first or last option they see, making placement a crucial aspect of decision design.The order in which we see choices subtly nudges us in one direction or another.

Order Matters in Decision-making

The way a choice is worded or framed alters how people perceive risk and reward. For example, saying "90% survival rate" sounds better than "10% mortality rate", even though both are the same.A simple shift in wording can transform hesitation into confidence.

Framing Can Change Perception

When people feel a choice is tailored to them whether through algorithms or guided recommendations they are more likely to engage and feel satisfied with their decision.Customization makes people feel like their choice truly belongs to them.

Personalization Increases Engagement

Humans are prone to cognitive biases that make them overestimate rare risks (like plane crashes) and underestimate common ones (like car accidents). Designing choices with this in mind leads to smarter decision-making.We fear what is unlikely and ignore what is probable.

People Often Misjudge Risk

People tend to follow the crowd. Highlighting what others are choosing can steer decisions, whether its on an e-commerce site or in a voting booth.The choices of others silently guide our own.

Social Influence Shapes Decisions

When people receive feedback about past decisions, they learn to make better choices over time. Encouraging reflection can enhance decision-making skills.Decisions improve when we learn from the ones we've already made.

Feedback Loops Improve Decision Quality

Since choice designers wield immense influence, they have a responsibility to ensure that decision architecture benefits individuals rather than exploits them.Good choice design empowers rather than manipulates.

Ethical Choice Architecture

The Elements of Choice teaches us that decision-making isn't as independent as we think it's carefully structured by the world around us. Understanding choice architecture allows businesses to craft better experiences, policymakers to create better policies, and individuals to make more informed choices. By applying these principles, we can design choices that truly serve people's best interests.

This book reveals that choice is never neutral. The order, wording, and context in which options appear all impact what we ultimately select.

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.             We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

product

Product & Design

Eric J. Johnson

The Elements of Choice

Narratives are the frameworks through which we understand the world, making complex events relatable and memorable.We think in stories because they organize chaos into clarity.

Stories are Human Operating Systems

Humans are wired to find patterns and meaning. Even random data is turned into a coherent story, demonstrating our need for structure.Our brain hates loose ends--it crafts stories to close gaps.

The Brain's Narrative Bias

Stories activate brain regions linked to emotions and empathy, allowing us to feel what others experience. This builds understanding and connection.Stories don't just inform--they make us feel and care.

Empathy through Stories

Narratives can manipulate and mislead, spreading biases or propaganda when unchecked. They shape perspectives, for better or worse.The power of a story lies in its ability to distort as much as reveal truth.

The Dark Side of Narratives

Multiple narratives often compete in our minds, influencing how we interpret the same situation differently. Dominant narratives often prevail.Life is a battleground of stories fighting for our attention.

Narrative Competition

Humans crave storytelling because it allows us to escape reality, rehearse scenarios, and process emotions safely.Fictional worlds let us explore what we fear or desire without consequences.

The Need for Narrative Immersion

People construct their identities based on the stories they tell themselves about who they are, creating coherence in life events.Your identity is a self-made story, evolving with every experience.

Narrative Identity

Narratives help us predict outcomes and make decisions by simulating cause-and-effect scenarios.Every choice we make is guided by an internal storyline of potential results.

Stories as Decision-making Tools

Universal story patterns, like the hero's journey, resonate because they tap into deep psychological needs and shared human experiences.Archetypes connect us to the timeless truths of humanity.

The Power of Archetypes

Shared stories bind communities, creating unity and a sense of belonging, whether in culture, religion, or politics.To belong is to share a story larger than yourself.

Narratives in Social Groups

Tension and conflict are the heart of any engaging story. They keep us curious and invested in the resolution.A story without conflict is like a journey with no destination.

Conflict Drives Narratives

Explore how stories shape our thinking, emotions, and decisions, revealing the power of narrative in human lives.

An investigation of the emotional power of narrative that illuminates the relationship between the human brain and the stories we tell   As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen?   Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller. This wide-ranging study includes analyses of political history, novels, fairy tales, and everyday office gossip; proposes a new theory of narrative that focuses on emotions and affects; and hypothesizes on the evolution of narratives among our hominid ancestors. Redefining us as beings who anchor ourselves in the world through narratives, Breithaupt introduces a new kind of psychology that cuts to the core of how and why humans feel the need to tell stories.

Nexus

The Charismatic Leader: 21 Skills to Connect with People

Built to Fail

Thinking in Bets

The Elements of Choice

Talha Mumtaz ✔️