We evaluate options relative to others available at the moment. This relativity traps us into making decisions based on comparisons rather than absolute value.
“Relativity guides our decisions more than objective assessment.”
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Explore the hidden forces shaping our decisions in Dan Ariely's *Predictably Irrational*.
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Similar ideas to The Problem of Relativity
Relativity makes us evaluate options in comparison rather than absolute terms. This mental pattern:
The Contrast Principle affects how we perceive differences between items presented sequentially. This perceptual phenomenon:
Sometimes we make poor comparisons or the compared items are not representative or equal.
We often decide based on rapid comparisons without really thinking about our options. In order to avoid bad decisions, relying on logic and thoughtful examination of the options can somet...
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