This cognitive bias involves relying on immediate examples that come to mind. It can lead to overestimating the likelihood of events based on recent or vivid experiences.
“Our judgments are influenced by what is most easily recalled, not what is most probable.”
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Similar ideas to The Availability Heuristic
Availability bias makes easily recalled examples seem more important:
The availability heuristic causes us to judge probability based on how easily examples come to mind. This creates predictable distortions:
We tend to judge the likelihood and significance of things based on how easily they come to mind. The more “available” a piece of information is to us, the more important it seems.
The result is that we give greater weight to information we learned recently because a news...
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