Entry as the Basis of a Successful Article

"Entry" is a short document with important information that needs to be clarified before starting work on the text. It includes the following points:

• The Essence of the Text
• The Target Audience
• Its Motivation for Reading
• The Purpose of the Article for the Company
• Key Points
• Argumentation
• Sources of Information.

This step helps to avoid wasting resources on a text that will ultimately turn out to be unnecessary or incomplete.