How to stop writing useless articles
Curated from: medium.com
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Content without Understanding the Audience Does Not Work
Many companies start content marketing, but face a problem: articles do not generate interest, do not receive reactions, and do not receive comments. The reason is that texts are often written without a clear understanding of the target audience and the benefit that the text should bring. Without these factors, the text cannot be useful, and its effectiveness for the company decreases.
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Don't Write Text Without a Clear Goal
Before You Start Writing an Article, You Need to Clearly Define Who Needs This Text and Why. Agencies and Editorial Offices Create So-called "Entries" - Questionnaires with Key Questions. This Helps to Accurately Determine the Essence of the Text, the Target Audience and the Company's Goals Before Starting Work.
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Entry as the Basis of a Successful Article
"Entry" is a short document with important information that needs to be clarified before starting work on the text. It includes the following points:
- The Essence of the Text
- The Target Audience
- Its Motivation for Reading
- The Purpose of the Article for the Company
- Key Points
- Argumentation
- Sources of Information.
This step helps to avoid wasting resources on a text that will ultimately turn out to be unnecessary or incomplete.
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Analysis Saves Resources
If some aspect of the "entry" is not worked out or seems illogical, it is better not to start writing the text.
This will save resources and time. Working out all the details at the preparation stage will help to avoid situations where it is discovered during the process of work that there is not enough information, and part of the text has to be rewritten or canceled.
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Entry Template for Quality Content
Creating and using an entry template can help both writers and reviewers.
The template encourages writers to think through each topic and come up with better suggestions.
This reduces the number of unviable ideas and makes the reviewing process easier.
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IDEAS CURATED BY
Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
CURATOR'S NOTE
Article about the internal document of professional content editorial staff
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