<ul><li>Your support means the world to me! When you like and comment, it not only motivates me but also tells me that you’re enjoying the content.</li><li>Every like and comment encourages me to create even better posts just for you.</li><li>Plus, when you engage you’re helping others discover content they’ll love, too! So, if you find value here, hit that like button and drop a comment. Let’s grow and learn together.</li></ul>

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<ul><li class="ql-align-justify">We listen to people who seem knowledgeable or have authority.</li><li class="ql-align-justify">Example: A dentist recommending a toothpaste makes us trust it more.</li></ul>

4. Trust Experts

<ul><li class="ql-align-justify">People want their actions to match their promises.</li><li class="ql-align-justify">Example: If someone agrees to a small favor, they’re more likely to agree to a bigger one later.</li></ul>

2. Stay Consistent

<ul><li class="ql-align-justify">We are influenced by people we like or feel connected to.</li><li class="ql-align-justify">Example: We’re more likely to help a friend than a stranger.</li></ul>

5. Likeability Matters

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

<ul><li class="ql-align-justify">Getting someone to agree to a small request makes them more likely to agree to a bigger one.</li><li class="ql-align-justify">Example: If you ask someone to sign a petition, they may later donate money.</li></ul>

7. Start Small, Go Big

The right thing at the wrong time is the wrong thing.

<ul><li class="ql-align-justify">We tend to copy others, especially when unsure about what to do.</li><li class="ql-align-justify">Example: Seeing “Best Seller” makes us think the product must be good.</li></ul>

3. Follow the Crowd

<ul><li class="ql-align-justify">When you do something nice, people feel like they should return the favor.</li><li class="ql-align-justify">Example: A free sample makes someone more likely to buy.</li></ul>

1. Give First to Get Back

<ul><li class="ql-align-justify">Choices seem clearer when we compare them side by side.</li><li class="ql-align-justify">Example: Showing an expensive item first makes the cheaper option look like a better deal.</li></ul>

8. Compare to Decide

<ul><li class="ql-align-justify">When and how you share your message makes a big difference.</li><li class="ql-align-justify">Example: Sales during holidays work because people are already shopping.</li></ul>

10. Right Time, Right Place

<ul><li class="ql-align-justify">People often choose based on emotions, not logic.</li><li class="ql-align-justify">Example: A happy or emotional ad makes us want the product more.</li></ul>

9. Feelings Guide Decisions

<ul><li class="ql-align-justify">We value things more when we think they might run out.</li><li class="ql-align-justify">Example: “Only 2 left in stock!” makes us want to buy quickly.</li></ul>

6. Act Fast When Things Are Limited

You can have everything in life you want if you will just help other people get what they want.

The Secret Formula to Influence Like a Pro

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: <ul><li>Reciprocation</li><li>Commitment and Consistency</li><li>Social Proof </li><li>Liking </li><li>Authority</li><li>Scarcity</li><li>Unity, the newest principle for this edition</li></ul>Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Understand yourself and those around you.

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Robert B. Cialdini, PhD is an accomplished writer whose work has resonated with readers around the world. Robert B. Cialdini, PhD has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Robert B. Cialdini, PhD's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

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