Frankl endured Auschwitz, not because he was the strongest, but because he had a reason to live.Have a reason to live.

Surviving the Unsurvivable

Frankl’s message isn’t abstract—it’s a call.What pain will you redeem?What love will you protect?What meaning will you choose—starting now?

Your Turn Now

When we are no longer able to change a situation, we are challenged to change ourselves.

What makes life worth living—even in the darkest times?Frankl answers from the depths of a concentration camp: meaning is what keeps us alive. Not comfort, not success—meaning.

The Core Question

Suffering is part of life. But it doesn’t have to destroy you.You can choose how to respond—and even suffering can become meaningful.

Suffering Transformed

If you know your “why,” you can survive almost any “how.”

You may not control what happens to you—but you always control your response.That’s your last human freedom. No one can take it from you.

Freedom of Attitude

Meaning isn’t something you wait to find—it’s something you decide to give.It’s not “out there.” It’s in how you live, love, and endure.

The Power of Meaning

He who has a why to live can bear almost any how.

Frankl flips modern psychology:Don’t chase happiness. Chase meaning.Ironically, happiness comes as a side effect.

Beyond Happiness

Even in a death camp, Frankl saw that those who gave up spiritually—died.But those who held onto purpose—a loved one, a dream, a mission—could endure unthinkable pain.

You Are Not Your Circumstances

Life is asking you a question.You don’t demand meaning from life—you answer life, moment by moment.

Logotherapy in One Line

Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances.

1.	Work – Doing something that matters.2.	Love – Caring for someone deeply.3.	Suffering – Finding dignity in hardship.

Three Paths to Meaning

A prominent Viennese psychiatrist before the war, Viktor Frankl was uniquely able to observe the way that he and other inmates coped with the experience of being in Auschwitz. He noticed that it was the men who comforted others and who gave away their last piece of bread who survived the longest - and who offered proof that everything can be taken away from us except the ability to choose our attitude in any given set of circumstances. The sort of person the prisoner became was the result of an inner decision and not of camp influences alone. Only those who allowed their inner hold on their moral and spiritual selves to subside eventually fell victim to the camp's degenerating influence - while those who made a victory of those experiences turned them into an inner triumph. Frankl came to believe that man's deepest desire is to search for meaning and purpose. This outstanding work offers us all a way to transcend suffering and find significance in the art of living.

Understand yourself and those around you.

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Viktor Emil Frankl M.D., Ph.D., was an Austrian neurologist and psychiatrist as well as a Holocaust survivor. Frankl was the founder of logotherapy, which is a form of Existential Analysis, the "Third Viennese School" of psychotherapy.His book Man's Search for Meaning (first published under a different title in 1959: From Death-Camp to Existentialism. Originally published in 1946 as Ein Psycholog erlebt das Konzentrationslager) chronicles his experiences as a concentration camp inmate and describes his psychotherapeutic method of finding meaning in all forms of existence, even the most sordid ones, and thus a reason to continue living. He was one of the key figures in existential therapy.

VIKTOR E. FRANKL

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