Big Bulb 's Key Ideas from Man's Search for Meaning
by Viktor E. Frankl

Frankl endured Auschwitz, not because he was the strongest, but because he had a reason to live.

Have a reason to live.

Suffering is part of life. But it doesn’t have to destroy you.

You can choose how to respond—and even suffering can become meaningful.

You may not control what happens to you—but you always control your response.

That’s your last human freedom. No one can take it from you.

Meaning isn’t something you wait to find—it’s something you decide to give.

It’s not “out there.” It’s in how you live, love, and endure.

Frankl flips modern psychology:

Don’t chase happiness. Chase meaning.

Ironically, happiness comes as a side effect.

Even in a death camp, Frankl saw that those who gave up spiritually—died.

But those who held onto purpose—a loved one, a dream, a mission—could endure unthinkable pain.

Life is asking you a question.

You don’t demand meaning from life—you answer life, moment by moment.

1. Work – Doing something that matters.

2. Love – Caring for someone deeply.

3. Suffering – Finding dignity in hardship.

Frankl’s message isn’t abstract—it’s a call.

What pain will you redeem?

What love will you protect?

What meaning will you choose—starting now?