Content operations is the combined foundation of people, process, and technology that allows an organization to effectively and efficiently maintain its content lifecycle from start to finish. This framework spans the strategy, creation, publishing, distribution, and management of content.Content operations focus on three elements:<ul><li>People: who is performing a task and what their roles and responsibilities are.</li><li>Process: what functions are needed to complete a project successfully.</li><li>Technology: what tools help build out a content operations system.</li></ul>

Content Operations

In content and content operations, the people are the foundation. While customers sit at the center of content, the operations aspect focuses on the company and its team. Roles and responsibilities should be well-defined and outlined to keep the system running smoothly.As long as the roles and responsibilities are clear, the team and its operations should function successfully.

People

Your team — and their roles and responsibilities — will help determine workflows to keep your content moving from planning to publishing.Style guidelines, templates, and content governance models strengthen processes and promote accountability and consistency. These frameworks help keep content on track, but they need to be used with technology to ensure content operations are running smoothly.

Process

Because the planning and execution of content are so extensive, teams require multiple resources to be successful.The technology for content operations can fall into categories such as:<ul><li>Project Management & Scheduling</li><li>Task Management</li><li>Content Execution</li><li>Analytics & Reports.</li></ul>

Technology

Content operations lead to results, and they result in:<ul><li>Saving time and money. When a content operations team establishes a sound cycle between people, processes, and technology, it leads to efficiency.</li><li>Content operations promote better quality content.</li><li>Producing content faster. When faced with an immovable deadline, content operations keep teams on schedule.</li><li>Happy and confident teams. When team members are unhappy or confused about their roles, responsibilities, or resources, their work may reflect it.</li></ul>

Why content operations matter

In content operations, remember these three words: people, process, and technology. Find out why each pillar matters to your content operations.

marketingandsales

Marketing & Sales

writing

Reading & Writing

What Is Content Operations? A Straight-Forward Guide

Looking to advance your digital marketing career in 2022?This could help – LinkedIn has shared some new insights into the most in-demand digital marketing skills, based on its job listings and activity, which highlights the key areas of focus that can help you maximize your opportunities in the field.

The Most In-Demand Skills

As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing the fastest growth.

So how can you get ahead, and ensure that your skills match those that companies are seeking?LinkedIn says that while ‘digital marketing’ as a term is in-demand, there are many elements within that which are often overlooked.While many marketers list themselves as digital marketing specialists, recruiters are currently having trouble finding marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO.

The Findings

It may well be worth skilling up in more specific areas, or better highlighting such within your profile, in order to improve your prospects and meet specific market demand for expertise.

The Top Marketing Jobs In Demand

By learning the required skills, you can better match your LinkedIn profile listings to meet these elements of demand, and ensure that your profile stands out in any job application.Half of the top 10 most posted job listings on LinkedIn are in the digital or media space, and as economic activity ramps up as we move beyond the pandemic, that will open up a range of new opportunities which could change your career trajectory.

Learning For A Better Fit

communication

Communication

New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Search Console (formerly Google Webmaster Tools) is a free online tool by Google consisting of a series of dashboards showing you how your site is performing on Google.It allows you to access a wide range of important data about your website. For example, you can:<ul><li>see how your page is performing in the Search Engine Results Pages (SERP) for various keywords</li><li>find out if you have any problems with content appearing on Google (or indexing, to use the technical term)</li><li>check out what sites are linking to your content</li><li>see how your website is performing by the device used</li></ul>

What is Google Search Console?

Setting up Google Search Console is quite easy. Head over to its welcome page and log in with your Google credentials.After signing up, you will be asked to enter your web address in one of two boxes. The left-hand box is for a Domain Property and the right-hand box is for a URL Prefix Property.

Setup Google Search Console

Most people using Search Console select the domain property option. You’ll get the information on how your whole website is performing on Google. This includes all the URLs, subdomains and web protocols (http://, https://, www).In the past, you had to verify all the protocols separately but thanks to the domain property option, all you need is to enter your domain and all the variations will be included.

Domain Property

You should use this option if you only want to cover an exact URL format. For example, if you enter https://www.website.com/blog into the required field, only this URL format will be tracked. This option is often used for targeting a specific language mutation on a multilingual website, e.g. https://en-gb.example.com

URL Prefix Property

There are three different permissions levels in the Search Console:Owners: This will probably be you. Owners can view all the site’s data and use all the tools. They can also give other people access to the Search Console. You can also create delegated owners, who have the same control over Search Console as you.Full Users: Can view all site data and use most of the Search Console tools. They can’t change permissions. Neither can they share access to other G-suite accounts or change the web address.Restricted Users: Can only view Search Console data and generate basic reports.

Users, owners and permissions

The Overview Report is the first page that loads when you access Search Console. The dashboard contains a snapshot of key information about your site.<ul><li>Site performance report: How many people have clicked on your website from Google</li><li>Coverage report: Information whether your pages are indexed properly on Google</li><li>Enhancements report: Provides information about enhancements (such as AMP) you’ve made on your site</li><li>Manual actions report: This will show you if Google has given you a manual penalty</li></ul>

Overview

There are 3 main sections you can adjust or click on to show the data you need:<ul><li>top filter</li><li>4 main metrics</li><li>data tabs</li></ul>The various variables you can add include:<ul><li>Search: Choose to filter the results by web, image, or video</li><li>Date: Filter the results by date range. You can also compare date ranges.</li><li>Query: Filter by specific keywords, or even exclude keywords</li><li>Page: Select a page that you want to focus on</li><li>Country: Filter search results by country</li><li>Device: Filter search results by the device used</li><li>Search appearance: Filter by looking at Rich Results and other variables</li></ul>

Performance report

There are four metrics above the graph:<ul><li>Clicks: number of people who visited your site from Google</li><li>Impressions: total number of times your content was seen on Google</li><li>CTR: what %age of impressions resulted in a click</li><li>Position: avg ranking your content has in Google SERP</li></ul>There are 5 tabs you can select:<ul><li>Queries: keywords your content is ranking for</li><li>Pages: how pages & blog posts on your site are performing on Google</li><li>Countries: how your website is performing by country</li><li>Devices: what device do people use to access your website</li><li>Search appearance: whether your structured data appear in the search results</li></ul>

Performance report (contd.)

The index report shows the total number of pages that appear in the search results. If everything is green then things are good.The red box is where problem pages are displayed. You want the number of problematic pages to be as low as possible, ideally zero.Under the details section, you can sort issues by status, type, validation, & pages. If you notice sudden spikes or drops in your indexed pages, there’s probably a technical problem.It’s important to keep on top of these problems and resolve them quickly. Issues with technical performance will affect your visibility on results pages.

Coverage report

A sitemap is an XML document that outlines how your website is structured. Your sitemap will help Google crawlers navigate your site. This helps Google find and index your content quickly.You can tell Search Console where your sitemap is located on your site by entering the URL.An extra benefit to providing a sitemap in Search Console is that you’ll be alerted of any issues. These include differences between the structure of your site and what Google sees.

Sitemaps

The Enhancements page allows you to view the enhancements you have made to the site.There are many reports you can find under Enhancements, and many of them will appear only if you have the specific feature implemented on your site.The 3 most basic reports:<ul><li>Mobile usability report: how your site works on mobile</li><li>The Accelerated Mobile Pages report: AMP are stripped-down versions of a page designed to load very quickly on mobile</li><li>Structured data report: Structured data allows you to present additional information in Google SERP</li></ul>

Enhancements

Hopefully, you will never have to view this report. By default, it will show No issues detected. If a manual penalty has been applied to your site by a Google employee, then the penalty will appear in this tab.Google will apply manual penalties to your site if they think you have been doing anything shady. For instance, you might get a manual penalty as a result of buying backlinks.A penalty from Google can harm your search rankings or result in your site being de-indexed. It is crucial to resolve any manual link penalty if you want to avoid SEO problems.

Manual actions report

You can view the backlinks pointing to your website. From the table, you can see the pages that have the most internal and external links.You can see the top linking sites and anchor texts.The report is a great starting point to find:<ul><li>which pages of your website have the most links</li><li>what websites link to you the most</li><li>what are the most common anchor texts</li><li>what pages have the most internal links</li></ul>In the Top linked pages report, you can click on a specific page to see who links to it.

Links report

These are some features from the old Search Console. They are not available for domain property so we won’t go into much detail here.The legacy tools include:<ul><li>International targeting – you can set a specific target country (used for hreflang)</li><li>Removals – you can remove URLs from the search results</li><li>Crawl stats – you can view and regulate the frequency of crawls by Google</li><li>Messages – messages from Google</li><li>URL parameters – you can let Google know about various parameters you use</li><li>Web Tools – access to other tools</li></ul>

Legacy tools and reports

Google Search Console is an essential SEO tool. Yet, some people find it a little bit scary and complicated at first sight. Here's everything you need to know about Google Search Console.

Every SEO should use Google Search Console. Read this simple beginner's guide to learn about all the features of this tool.

Google Search Console: A Beginner’s Guide (+Tips) | Mangools

What's gonna work? Teamwork!

Someone said all of us are creative, nahhhh...That's not true! Our brains function in different ways, some are analytical and logical while some are critical and practical.Industry experts are not inclined to write that's why Ghost Writers are created, so they can be the voice of the SME's who can't express what they know in words. Properly addressing questions and knowing what's works best during the "transfer of knowledge" is crucial to extracting information from these amazing beings.Communication is key, structure the interview the way the interviewee wanted to be interviewed.

How would an SEO specialist write a content brief for an industry expert with very little writing experience?

Establish an invisible thread of trust between all the parties, always emphasize to the SME that: <ol><li>The writers who are interviewing them are there to help them convey what they want to say in plain English</li><li>They have the authority on how the interview will be conducted (as long as they are comfortable with everything)</li><li>They have the last say on everything, so you as the SEO need to be assertive that whatever goes out there in the public was reviewed and approved.</li></ol>

Build a ground of Trust for the Subject Matter Experts

Creating a workflow that will determine how things will flow in the pipeline will give your team a quick overview of what will happen with the draft that was created.Having this mind map will give trust to all parties that there is a process being implemented to make sure that the asset that was created is properly being taken care of.If the Topic Expert wants to revise something during the review process, he/she can address it to the writers before it goes to the Editor for Proof Reading.Seamless Process, Better Results.

Create a Content Work Flow

As an SEO, company managers might get excited about the collaboration with an expert because the content will have more authority, thus they might request these particular insertions:<ul><li>Tell them all of our features.</li><li>Make sure you mention these selling points!</li><li>Don’t forget we won those two awards last year.</li><li>Can you drop this quote from our CEO in there?</li><li>Here are two case studies you should mention.</li></ul>We can do "some" of this in a moderate way but make sure that the content is for the readers. Nobody cares for your companies achievements unless you show care first by providing informative content.

Always remember to write for the Readers

SEO, Topic Experts and Writers needs to have a common ground on creating a content, this article will help them know the little things that will make their project a success!

A reader asks, What's the best way for our SEO pro to create briefs for our topic expert to write about, and where does the editor come in?

What's The Best Way For SEO, Topic Experts & Writers To Work Together?

Nostalgia marketing is about connecting your brand with positive concepts or ideas from the past. The goal is to associate your brand with the feelings of comfort and security that are triggered by those ideas. While the concept is not new, it’s become more popular in recent times and is used by companies of all sizes and across industries, from Netflix to McDonald’s. And that’s because it works.

Selling The Past

Studies on autobiographical memory — the memory system that tracks episodes of our lives — have shown that when we are reminded of episodes from our past, we re-experience the emotions tied to the original episodes. So, if those memories were positive, we’re likely to experience the same cheer. Nostalgic campaigns remind your customers of those episodes that once made them feel good. As they relive the experience, they are likely to also extend those feelings of warmth to your brand for taking them back in time. That’s a win-win for everyone.

Why Nostalgia Marketing Works

From Gen Z to boomers, every generation has memories that are special to them. Consumers prefer aesthetic products (such as movies and music) associated with their youth, products that existed in their early to mid-twenties.So, revisit the childhoods and youthful years of your customers and identify people and objects they’d be happy to see again, as well as events and trends they’d be happy to relive.Be sure to choose trends that align with your business values — one of the pitfalls of revisiting the past as a marketing strategy is that it could easily backfire if done incorrectly.

How to Use Nostalgia In Marketing Your Business: Identify Relevant Memories

Look out for occasions where nostalgic elements would be appropriate. Rebranding — Burger King performed their first rebrand in 20 years and they chose to revisit their iconic logo from the 70s.  Announcing a change in business goals or direction — McDonald’s used a nostalgia-driven ad to announce the removal of artificial preservatives and antibiotics from their products.Celebrating a milestone or anniversary — Fairy Liquid brought back its original plastic white bottle design for a limited period to celebrate its 50th anniversary.

Find Occasions To Display Nostalgic Elements

One of the biggest benefits of nostalgic campaigns is that they are inherently shareable. The good feeling behind “Oh, I remember this!” propels people to share nostalgic posts with family and friends who are a part of those memories. While big businesses may have the budget for television ads, social media comes in very handy for a small business that does not have such deep pockets.  When sharing posts that invoke memories, such as throwbacks to famous events, moments, or people, use popular hashtags such as #WaybackWednesday, #ThrowbackThursday, and #FlashbackFriday.

Fuel Your Campaign With Social Media

Nostalgia marketing can be an excellent way to help your customers relive simpler times and be part of their return to normalcy. Here's how to do it right.

business

Business

Nostalgia Marketing and How Brands Recreate a Time From the Past

6 WEAPONS of Influencing People :<ol><li>RECIPROCITY</li><li>CONSISTENCY</li><li>SOCIAL PROOF</li><li>LIKING</li><li>AUTHORITY</li><li>SCARCITY</li></ol>

Short Summary 

<ul><li>When someone gives us something, we feel obliged to repay them back. It’s for this reason that people are more likely to say “Yes” to your request when you first give them a small gift or perform a small favour (People will be nice if you’re nice to them).</li><li>Something as small as a pen has been shown to influence people well beyond its monetary value.</li><li>For example, according to the American Disabled Veterans organisation, mailing out a simple appeal for donations produces an 18% success rate; but, enclosing a small gift--personalized address labels--boosts the success rate to 35%.</li></ul>

RECIPROCITY

<ul><li>It is quite simple, our nearly obsessive desire to be and to appear consistent with what we have already done (Commitment).</li></ul>Toy Companies Strategy:<ul><li>Advertise one kind of a toy. Parents promise their kids they will buy it for them</li><li>Before Christmas they don’t offer it, saying sold out. Buying some other toy.</li><li>In Jan and Feb when it was previously quiet, they release it. Parents already made their commitments now have to buy it.</li></ul>

CONSISTENCY 

<ul>
<li>Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.</li>
<li>People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.</li>
<li>Humans are social by nature and generally feel that it’s important to conform to the norms of a social group. </li>
<li>As 95% of people are imitators and 5% are initiators, people are more persuaded by the actions of others than any other proof.</li>
<li>Charities spend a lot of the time showing how other viewers have made contributions.</li>
</ul>

SOCIAL PROOF

We like people who are similar to us, with the same views, interests, beliefs and values. We therefore need to find areas of shared interest to increase rapport and connection.You like Coffee?! Wait, I like coffee too! We have so much in common!<ul><li>Nearly every advertisement you see will feature individuals designed to appeal to the product’s target market. The more the consumer associates with and likes that person, the more likely they are to be influenced by them.</li></ul>

LIKING

<ul><li>We’re taught in childhood that we should obey authority figures such as: parents, teachers, coaches, policemen, doctors etc..</li><li>This carries over into adulthood where we continue to look up to and are influenced by recognized experts and officials. </li><li>Dentists in white coats are used to sell us toothpaste, airline staff wear uniforms to remind us of their authority and many an email signature is appended with a string of qualifications in an effort to increase the individual’s authority.</li></ul>

AUTHORITY

<ul><li>Research shows that humans respond MORE to “fear of loss” than “gaining something“.</li><li>Companies will use “limited time offers” to make it appear products are in a short supply to increase buying frequency. </li><li>The next time you’re shopping on Amazon and Zappos, pay attention to see if they’re using this tactic. It’s amazing how no matter what pair of shoes you select, there ALWAYS tends to be “only 2 pair left!”.</li><li>If you offer people something rare or scarce, they are more likely to want it.</li><li>We have the tendency to want what has been banned.</li></ul>

SCARCITY

leadershipandmanagement

Leadership & Management

career

Career

personaldevelopment

Personal Development

Understand yourself and those around you.

psychology

Psychology

How To Be Effortlessly Charismatic

Ever wonder why TV shows use laugh tracks? -People are more likely to laugh when they hear others laughing

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

problemsolving

Problem Solving

books

Books

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: <ul><li>Reciprocation</li><li>Commitment and Consistency</li><li>Social Proof </li><li>Liking </li><li>Authority</li><li>Scarcity</li><li>Unity, the newest principle for this edition</li></ul>Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Robert B. Cialdini, PhD is an accomplished writer whose work has resonated with readers around the world. Robert B. Cialdini, PhD has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Robert B. Cialdini, PhD's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Robert B. Cialdini, PhD

Influence

Brand vision comprises three key components: <ol><li>Brand Values - a common cause for for customers & employees</li><li>Brand Future - how can you shape your future to manifest your brand's full potential</li><li>Brand Purpose - how are you making the world a better place, and what meaningful role your brand can perform in this respect?</li></ol>

3 Components of brand vision

motivationandinspiration

Motivation & Inspiration

startup

Startups

3 Key Components of a Brand Vision

The ancient Roman festival Lupercalia took place annually on February 15 and involved primitive forms of courtship and matchmaking. St. Valentine was also executed on February 14, around 278 A.D. Legend has it that he befriended the jailer's daughter and wrote a letter to her the night before his execution, then signed it, "From Your Valentine." Two centuries later, Pope Gelasius ordered that Lupercalia be replaced with February 14, observing St.Valentine's Day. The Romans also constructed the idea of Cupid, a god of love, which was adapted from Eros, a Greek god of passion and fertility.

The roots of Valentine's day lie in ancient Rome

Valentine's Day first became romanticiced by classic authors. Chaucer (1300s)Chaucer's epic poem The Parliament of Fowls referenced "Seynt Valentynes day." Shakespeare (16th century) Shakespeare popularised love with his "Sonnet 18" "Shall I compare thee to a summer's day?" In Hamlet, the character Ophelia recites a song about a young lady's experience with the holiday, "Tomorrow is Saint Valentine's day," and "To be your Valentine."

Shakespeare and Chaucer in love

By the 1700s, Valentine's Day made its way to the United States. It became traditional for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes. In England, the Industrial Revolution eventually included the production of fancy valentines. When American Esther Howland received her first English valentine greeting in 1847, she believed there would be an American market for these formal, English-style greetings. She created the earliest American Valentine's Day greeting cards.

The 17th Century and Beyond

<ul><li>1714: Charles II of Sweden started communicating with flowers. This tradition set the stage for red flowers to be exchanged for Valentine's Day.</li><li>1822: The Cadbury chocolate company sells the first heart-shaped box of chocolates.</li><li>1849: Howland hopes to earn $200 with Valentine's Day cards but instead earns 25X.</li><li>1866: Conversation candies are developed.</li><li>1870: Howland incorporates her booming card business as the New England Valentine Company. In 1881, she sold her company to George C. Whitney Company.</li></ul>

Valentine's Day marketing 1700 - 1800s

<ul><li>1902: Conversation candies become heart-shaped.</li><li>1906: American Greetings was founded and eventually became one of Whitney's chief competitors.</li><li>1910: Hallmark is founded.</li><li>1913: Hallmark produces its first Valentine's day card.</li><li>1948: The De Beers diamond company launched its "A Diamond is Forever" campaign, promoting the message that jewellery can be used to express love.</li><li>1986: Hershey's began packaging Kisses candies in pink and red foil for Valentine's day.</li></ul>

Valentine's Day marketing 1900s

<ul><li>2004: Marketers continue to embrace the media, and an influx of high-quality and high-budget commercials mark the holiday. One iconic commercial was the mini-romance drama Le Film that promoted Chanel No. 5 perfume.</li><li>2005: YouTube was invented because "three guys on Valentine's Day had nothing to do."</li><li>2013: Uber tolls out "Romance on Demand," allowing users to send flowers on Valentine's Day via the app.</li><li>2018 - present day. Valentine's Day marketing campaigns have gone mostly digital with a strong social media presence.</li></ul>

Valentine's Day marketing 2000s

Discover the roots of Valentine's Day marketing, and how it wasn't always about cards, flowers, and chocolate.

history

History

loveandrelationships

Love & Relationships

artsandculture

Society, Arts & Culture

Be Mine: A Brief History of Valentine's Day Marketing

We all want to use our time efficiently and productively, especially while at work. And yet, studies have shown that 77% of employees use social media while on the clock, many of them for up to several hours a day.Take a few minutes to watch the videos and then the next thing you know, an hour has gone by. You’ve been sucked down the rabbit hole, watching video after video, while that big report sits, neglected, on your desk.

The problem

Based on a series of studies with a total of 6,445 U.S.-based students and working adults it was identified three factors that influence whether people choose to continue viewing photos and videos rather than switch to another activity:<ul><li>the amount of media the person has already viewed</li><li>the similarity of the media they’ve viewed</li><li> the manner in which they viewed the media</li></ul>

Understanding the  🐇  hole

In the first part of the research, participants view either five different music videos or just one music video, and then we asked them if they’d rather watch another video or complete a work-related task.In theory, one might expect that people would get tired of watching music videos after watching five in a row, reducing their desire to watch more of them. But in fact, we found that the opposite was true: Watching five videos made people 10% more likely to choose to watch an additional music video than if they only watched one video.

Have already viewed several videos

Participants were shown the same two videos, but for half of the participants, we explicitly labelled the videos with the same category label (“educational videos”), while for the other half of the participants, we didn’t include a category label. We found that simply framing the videos as more similar via the category label made people 21% more likely to choose to watch another related video.

Impact of framing the videos people watched as similar to one another

One group of participants complete two work tasks and then watch two similar videos, while the other group completed the same four tasks, but alternated between them (i.e., work, video, work, video).Despite having done exactly the same activities, the order made a big difference: The participants whose video consumption was uninterrupted were 22% more likely to choose to watch another video than those who alternated between work tasks and videos

Watching several videos consecutively

<ul><li>Make an effort to just watch one video; if you really want to watch multiple in a row, choose videos that seem unrelated; or find ways to intentionally interrupt your viewing experience.</li><li>You can use a social media timer that prompts you to take a break after a certain amount of time, or even just consciously remind yourself to consume different kinds of content.</li><li>Find ways to reduce the similarity, repetitiveness, and relatedness of the content you’re consuming.</li></ul>

How to combat the pull of rabbit hole

longevity

Longevity

productivity

Productivity

entertainment

Entertainment

technologyandthefuture

Technology & The Future

Doom-Scrolling & The Dark Side of Social Media

The results of a series of studies exploring what makes people more or less likely to get sucked into endlessly watching videos or looking at posts.

A series of studies identified three factors that lead people down the media consumption rabbit hole.

The Psychology of Your Scrolling Addiction

What are Gift Certificates?They are usually made of paper or thick cardboard type material that contains specific information like the amount/item/services that it can be exchanged for, terms and conditions, serial number, and expiration date of the GC.It is usually given by customers to their relatives, employees, or colleagues so they can use it either to purchase or experience something.In the world of Digitalization and Eco Friendly efforts to stop the destruction of our Planet? Is printing on paper still a good way to do marketing?

Are Gift Certificates still a good option for Marketing?

We all know Canva empowers people to design, but did you know that they are planting trees to replace the resource that they used to print?Yes, they do. In fact, they are planting Mangroves (Rizhopora, Ceriops, and Bruguiera) in restoration sites across Kenya, Mozambique, Madagascar, and Haiti.This Responsible printing is one of the main reasons why people love doing business with Canva.In the age of Plastic Gift Cards, they found an alternative to add to humanity's effort to combat global warming.

Responsible Printing 

Gift Certificate has been one of the staples of marketing for small businesses, while Gift Cards are the mainstream in today's digital marketing landscape...The use of GC for one transaction and the feel of premium paper as a gift to loved ones or employees cannot be replaced by its plastic counterpart. Both Gift Cards and Gift Certificates can be used as a marketing tool to generate more business leads and add an additional stream of revenue for a Business.If you want to design gift certificates, you can click the link in this article.

The Gift Card Dilemma

To help SME's design their own Gift Certificate and add value to their Business

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Product & Design

Gift Certificates are not Dead for SMEs

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