Anup Chouhan's Key Ideas from Building a StoryBrand 2.0
by Donald Miller
Ideas, facts & insights covering these topics:
14 ideas
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1. Your Customer is the Hero (Not You)
- Your customer is the hero of the story, not your brand
- Focus on helping them win, instead of listing your achievements
- Your brand should be the guide, like Yoda or Gandalf
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30 reads
2. Clearly Define the Problem
- Identify the external, internal, and emotional problems your customer faces
- Talk about what’s bothering them, not just what you offer
- Customers feel more connected when you describe their pain
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26 reads
3. Offer Yourself as the Guide
- Show empathy and authority to build trust
- Make your audience feel understood and supported
- Help them believe you know how to solve their problem
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22 reads
4. Give Them a Clear Plan
- Offer a simple, step-by-step path they can follow
- Keep it easy to understand and act on
- Simplicity builds confidence and lowers resistance
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19 reads
5. Call Them to Action
- Always give a direct and clear call to action
- Don’t wait for them to figure it out
- People need to be guided toward what to do next
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18 reads
6. Help Them Avoid Failure
- Let them know what’s at stake if they don’t act
- Use consequences to create urgency
- People are more motivated by avoiding loss than gaining something
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17 reads
7. Show Them the Happy Ending
- Paint a clear picture of success and transformation
- Show what life could look like after they work with you
- Let them imagine the win, not just the features
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16 reads
8. Keep the Message Simple
- Cut out jargon and extra words
- Stick to one message at a time
- Clear communication builds instant trust
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16 reads
9. Use a BrandScript
- A BrandScript helps you organize your story in a simple structure
- Fill in key parts like the hero, their problem, your plan, and the success
- It becomes your go-to message for all marketing content
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15 reads
10. Apply It Everywhere
- Use the same message in your website, emails, sales pages, and social posts
- Repetition and consistency create recognition
- Great stories don’t just sell, they get remembered
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13 reads
In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.
THEODORE ROOSEVELT
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14 reads
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11 reads
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