Usha Kiran Ami's Key Ideas from Steve Jobs
by Walter Isaacson

Creativity is just connecting things.

Let’s go invent tomorrow rather than worrying about what happened yesterday

Focus is about saying no to 1,000 things.

They don't know what they want, until you show it to them.

Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.

That’s been one of my mantras—focus and simplicity.

Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.

I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

Picasso had a saying—‘good artists copy, great artists steal’—and we have always been shameless about stealing great ideas.

We didn’t build the Mac to make money, we did it because we wanted to change the world.

We had a fundamental belief that doing it right would lead to doing it better.

He had the ability to focus with laser intensity on only what mattered most.

The people who are crazy enough to think they can change the world are the ones who do.

It’s not the tools you have faith in. Tools are just tools. They work, or they don’t work. It’s people you have faith in or not.

Don’t let the noise of others’ opinions drown out your own inner voice.

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves.

Deciding what not to do is as important as deciding what to do.

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

I want to put a ding in the universe.