Lore is something that is becoming more and more important as we move towards community in product building.

Lore vs Marketing

1 idea

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143 reads

simple strategies to help small business fight competitors.

How The Best Small Businesses Deal With Competition (And You Should Too)

informationprime.wordpress.com

7 ideas

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341 reads

Everything in life is sales. Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. Appealing to a “consumer's” inner child and applying a trial-by-error approach are two ways to make sales more effectively.

Sales as Art and as Science

psychologytoday.com

5 ideas

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595 reads

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive & exclusive words & phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. This article, explains what inclusive content really means, why you need to be creating it, & how to do it in a meaningful way.

How to Create Inclusive Content for Everyone

neilpatel.com

9 ideas

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365 reads