When a visitor visits a web address, the browser makes a request to view the files on the page. A record of these requests is kept in the server log.You could see the visitor’s IP address, when the visitor landed on your site, the browser they used, etc.Analyzing these server logs were analytics was the start of web analytics.Here's where the concept of page views begins (it is also why gets outdated).

Server-Log-Analytics: The Early Beginnings of Web Analytics

The early websites were pretty basic, just static pages with limited text, images and hypertext. Any interaction with the website meant redirecting to a new page, so a new page view.The functionality & interactivity of the website has evolved a thousand-fold since.<ul><li>Elements and interaction: There are videos, forms, CTAs and so on. How do visitors interact with individual page elements and sections?</li><li>Conversion funnel: Consider processes happening on one page, with each step loading within the page. How do you map this?</li></ul>Page views alone doesn't cut it anymore.

Why Page Views is Not Enough

Everything that happens on a website is an event.Button clicks, clicks on outbound links, form submissions, video plays and watch time, e-book downloads and so on.Basically, every action worth measuring can be measured and optimized.<ul><li>Measure all kinds of metrics through the same dashboard (instead of one for traffic and one for forms, one for demos and so on)</li><li>Make your A/B testing, CRO more effective</li><li>Find which offerings and messaging gets more traction.</li></ul>

Enter Events

marketingandsales

Marketing & Sales

business

Business

The Evolution of Web Analytics: Page Views and Events

In the book "The Elephant in the Brain" Robin Hanson & Kevin Simler state that:<ol><li>Most of our everyday actions can be traced back to some form of signalling or status seeking</li><li>Our brains deliberately hide this fact from us and others (self deception)</li></ol>The authors propose that “well over 90%” of human behavior can be explained by signaling: the stuff we buy or even the charities we donate to are done mainly to show off. But we do wrap this instinct in all sorts of rationalisations.

Social Signalling is ruling our actions

Signaling can be broken down into different components, explained through the act of buying some expensive snickers: <ol><li>Signal Message: "Look at my $100 shoes"</li><li>Signal Distribution: wearing the shoes</li><li>Signal Amplification: post your outfit on social media ... ideally with an inspiring quote. </li></ol>Physical products have signaling distribution built in. Apps live on your phone or computer. No one can see them except for you.That's why some apps like Superhuman add a signature at the end of every email, or apps like Revolut send you a physical premium card.

Taxonomy of Signaling

Network membership is a powerful signal message. Users pay a membership fee to signal to other members that they are part of the tribe.<ul><li>Elite Singles is a dating app for “educated and successful, single professionals”. The $400 membership fee is your proof that you belong to that group.</li><li>Facebook originally limited membership to Harvard students(and subsequently to other Ivy League schools).</li><li>Paid membership communities have seen a lot of traction in the last few years.</li></ul>

Networks as Signalling Mechanism

The financially most lucrative strategy for software companies is to provide distribution for free and instead monetize users who want to stand out of the crowd with paid signal amplification.Examples:<ol><li> On Tinder your popularity is synonymous with the quality of the picture. Their entire business model is built on the assumption that people are willing to spend money on signaling boosters.</li><li>Fortnite a giant virtual theme park where people pay on cosmetics to show off. </li></ol>

Charge for amplification

90% of our behaviour can be justified by our desire to show off. 

product

Product & Design

Signaling as a Service

When you express with certainty a particular attitude, that attitude hardens. The opposite is true as well: Expressing uncertainty softens the attitude.

Amplification Hypothesis

The minority in a group can have a disproportionate effect on influencing those in the majority. Typically, those in the majority who are most susceptible are the ones who may have joined because it was easy to do so or who felt there were no alternatives. Consistent, confident minority voices are most effective.

Conversion Theory

This theory involves a persuasive person deliberately breaking one of the four conversational maxims. These are the four:<ul><li>Quantity: Information is complete and full.</li><li>Quality: Information is truthful and accurate.</li><li>Relation: Information is relevant to the conversation.</li><li>Manner: Information is expressed in an easy-to-understand way and non-verbal actions support the tone of the statement.</li></ul>

Information Manipulation Theory

You can be influenced by stimuli that affect how you perceive short-term thoughts and actions. Here’s a really smart example from Changing Minds:A stage magician says ‘try’ and ‘cycle’ in separate sentences in priming a person to think later of the word ‘tricycle’.

Priming

A common social norm, reciprocity involves our obligation to return favors done by others.

Reciprocity Norm

You want what is in short supply. This desire increases as you anticipate the regret you might have if you miss out by not acting fast enough.

Scarcity Principle

Persuasive messages tend to decrease in persuasiveness over time, except for messages from low-credibility sources. Messages that start out with low persuasion gain persuasion as our minds slowly disassociate the source from the material (i.e., a presumably sleazy car salesman and his advice on what car is best).

Sleeper Effect

We are influenced strongly by others based on how we perceive our relationship with the influencer. For example, social proof on web copy is persuasive if the testimonials and recommendations are from authoritative sources, big brands, or peers.

Social Influence

This approach, based on multiple years of research by Yale University, found a number of factors in persuasive speech, including being a credible, attractive speaker; when it’s important to first or go last; and the ideal demographics to target.

Yale Attitude Change Approach

Certain words carry more power than others. This theory breaks persuasive words into three categories:<ul><li>God terms: those words that carry blessings or demand obedience/sacrifice. e.g, progress, value</li><li>Devil terms: those terms that are despised and evoke disgust. e.g., fascist, pedophile</li><li>Charismatic terms: those terms that are intangible, less observable than either God or Devil terms. e.g., freedom, contribution.</li></ul>

Ultimate Terms

Influence your audience without feeling sleazy about it with these tips on social media.

Understand yourself and those around you.

psychology

Psychology

communication

Communication

How To Use 10 Psychological Theories To Persuade People

Twitter Jail is a slang phrase used to describe Twitter's limits on tweets, direct messages and followers per day. Twitter uses this method to reduce spammers and reduce error pages. Start by understanding Twitter’s limits and working around them to avoid Twitter Jail.If you have found yourself on the undesirable list, there are a few main things you can do to help get yourself out of jail.

The Twitter Jail

<ol><li>Start by following the restriction of 100 tweets per hour. This includes retweets and links.</li><li>Don’t tweet more than 1,000 times per day. If you exceed this limit, you will be in Twitter Jail until the following day.</li><li>Reduce your Direct Messages, if you send 250 per day. If you exceed the 250 DM limit, you will be in Twitter Jail until the next day.</li><li>Don’t tweet duplicate content. If the Twitter system finds you retweeting the same links or phrases over and over, you can be sent to Twitter Jail.</li><li>Limit how many people you follow in a day.</li></ol>

Understanding Twitter Limits

Wait patiently. If you receive an error message when you are trying to tweet, message or retweet after being very active, you are most likely in Twitter Jail.<ul><li>Read the step above to see how long you are likely to have an inactive account.</li><li>Your error message may read "Your Account Has Been Suspended."</li><li>Make sure you aren’t in serious violation of other Twitter rules. </li><li>After several hours or a day, you can try to tweet again, and it should go through.</li></ul>

Getting Out of Twitter Jail

Twitter also has API limits. In other words, they limit the interactions between applications and software more than direct interaction with the Twitter website.Many people find it easier to end up in Twitter Jail if they are using a third-party Twitter client, a blog, a phone app and a computer.

Avoid Tweeting on Multiple Devices

<ul><li>If your account has not returned to normal, you may have been identified as a spam account.</li><li>Email twitter.com/support with your account name and problem.</li><li>If Twitter believes they have associated you with spam incorrectly they will reinstate your account and apologize.</li><li>It may take several hours for the account to return to normal</li></ul>

Email Twitter Support

<ul><li>Twitter has set what they believe are reasonable limits for personal tweeting.</li><li>Dial back your tweeting for a week, to see if your results actually improve as you are more discerning.</li></ul>

Reduce the Amount You Tweet and Retweet

<ul>
<li>If you do not want to limit your tweets or follows, then make a second or third free Twitter account.</li>
<li>Try to associate the accounts with each other, so that it will be easy to gain followers who are familiar with your first account.</li>
</ul>

Create another Twitter Account

<ul><li>Choose whether you want to use your computer, phone or blog and stick to that client.</li><li>Reducing your Twitter clients will help you to remain within API limits and keep you out of Twitter Jail.</li></ul>

Be Selective with Your Twitter Clients

<ul>
<li>If you want to post links to your blog yourself, unlink your website from your Twitter account.</li>
<li>Every time you post new content, your website may push it to Twitter.</li>
<li>If you do not want to tweet new content yourself, then linking your accounts may be the best option.</li>
<li>Make sure other website or blog editors are not updating the site more than 100 times per hour or 1,000 times per day, or your blog can put you in Twitter Jail.</li>
</ul>

Beware That Blog Tweeting May Result In Duplicate Content

Direct messaging limits may be easy to reach if you are using them for work or important conversations.Reach out via email or phone to save time with work conversations or networking.

Propose that You Text or Email with Twitter Users

This should be obvious, but worth noting anyway. Be meticulous about following the rules on Twitter. Make sure you’re not spamming, harassing, or posting content that may be deemed too “offensive.”

Don't Be A Spammer And Follow The Basic Online Etiquettes

Twitter takes how you interact with other accounts into consideration. Constantly commenting on or tagging accounts that you don’t follow or who don’t follow you can be considered a red flag. If you are getting sucked into troll drama, consider blocking rather than engaging. Retweet posts from a variety of sources, including verified accounts.

Don't Tag Your Favourite Celebrity Every Time

This might not feel helpful if you’re trying to hit the ground running with a fresh Twitter account, but Twitter does take the age of an account into consideration. This is because trolls often create new accounts to avoid bans and blocking. In a month or two, if you have tried everything else and made no progress in getting unbanned, simply waiting may do the trick.

If Your Account Is New, Wait

One of the biggest problems with Twitter is that it is a massive, centralized, proprietary system. This means that users have no control over what happens to them, and are prevented from gaining important knowledge about their own accounts.While many people rely on Twitter for social reach and an audience, if you are experiencing banning consider switching to decentralized social media instead — or, at least diversifying your reach by not relying on a single source.

Use Decentralized Social Media

Twitter Jail is a slang phrase used to describe Twitters limits on tweets, direct messages and followers per day. Twitter uses this method to reduce spammers and reduce error pages. Start by understanding Twitter's limits and working...

artsandculture

Society, Arts & Culture

How to Get Out of Twitter Jail

Quitting social media isn't easy because as long as you are connected to the internet, the internet will find a way to ensnare you in some form or another.Okay, there are 30,000 hours of newly uploaded content per hour on YouTube. That’s almost 3½ years worth of video added to the bottomless internet pit every hour. This literally means that you will never, ever, catch up with how much content there is out there. And that’s just YouTube alone.

Can't Let Go Of Social Media

The trick here is not to squeeze in more in the hours of the day (it’s not possible anyway), but to work with “what I want”.We can’t change the number of hours in the day, nobody can. The only thing we can change is how much time we sleep, and other things we do on a daily basis. So we need to really ask ourselves, are we willing to give up sleep, work, and connecting with people, to consume that much more content to catch up with all this stuff that is put out into the world? Probably not. So the only thing that we can change is choosing what we want to consume.

Making Peace with Infinity

The first step is to acknowledge that you can never finish watching every video, TV show, or movie you want in the world. You can never finish reading every book you want. You can never finish scrolling through every page on Reddit. There’s just too much and you have to accept that there are just some things in this world that you are going to miss out on.And that’s okay.

Step 1: Give up Wanting It All

The second step is to have priorities to what you consume. This is to be conscious of what you really want to consume, and not just because it’s there. It’s very tempting to let the YouTube recommended videos or autoplay decide for you what to watch next. But if what’s there is not the priority of what you want to consume, don’t do it.

Step 2: Discern the Priorities

<ul><li>The pages of Instagram and Facebook are an endless scroll, they are always there, and there is always more.</li><li>You have to set self-imposed content and time limits. Decide that you will watch just one episode, or will scroll for only 10 minutes.</li><li>Even if you exceed these guidelines occasionally, it is good to have them.</li></ul>

Step 3: Setting up limits

We can’t expect ourselves to be able to resist triggers if we don’t train our nervous system to handle these triggers.These triggers could just be as simple as the tempting infinite scroll, or the eye-catching thumbnail of a YouTube video. The ones that trigger your dopamine response to want to consume and satisfy the curiosity that has been planted in you.Meditation at the start of your day can help inject some calm throughout your day and make you less jittery.

Step 4: Training Your Nervous System

Like it or not, “content” is here to stay. As long as we progress technologically in this information age, where content is king, we have to live with it. Even this stash, it's content.So our duty to ourselves is to find the content that energizes us, content that we choose to consume, so we don’t fall into the infinity of the internet. We have to make peace with how we will never experience all that is out there, and that’s okay.

Content Is Here To Stay

You will always miss out on social media. Relax.

Over the course of the months, I have been anxious, distracted, and cluttered with a megaton of brainfog. You know, the feeling where you feel like you are moving through life with a thick veil that…

leadershipandmanagement

Leadership & Management

In many life situations, including in the workplace, feelings of frustration and anger can surface. The desire to avoid confrontation and stifle these emotions is a common response. However, when those strong feelings are left unaddressed, they can manifest as passive-aggressive communication. These subtle but snide comments can slip through inadvertently and, over time, create more animosity within teams and professional relationships.

Being Passive-Aggressive

Passive-aggressive behaviour surfaces in different ways. It is sometimes used with the intent of secretly getting back at the person or group on the receiving end; other times, the passive aggression is not deliberate. It might present through body language, like eye-rolling, exaggerated sighs, or through written remarks. A person’s tone while making a passive-aggressive comment verbally can amplify a passive-aggressive statement, and in writing it can be difficult for the person on the receiving end to know the tone that’s being used, leaving it up to interpretation.

Passive-Aggressive Communication

There are <a href="https://www.psychologytoday.com/us/blog/passive-aggressive-diaries/201403/7-reasons-why-people-use-passive-aggressive-behavior">many reasons</a> people communicate passive-aggressively. This type of behaviour can arise when someone doesn’t feel comfortable or capable of expressing their feelings in an open, honest, straightforward manner. Some people struggle to communicate clearly and directly or don’t feel equipped to articulate their feelings—or equipped to articulate them without blowing up.

Underlying Reasons for Passive-Aggressive Communication

Passive-aggressive behaviour can be intensely frustrating for the targeted person or people because it’s hard to identify, difficult to prove, and may even be unintentional. Passive aggression can lead to more conflict and mistrust because it prevents people from having a direct and honest conversation about the problem at hand.

The Effect On Others

Some passive-aggressive comments are so subtle that you might not realize they can be received as passive-aggression. Below are a few widely used passive-aggressive communication examples, including ways to reword to avoid misunderstanding.Per my last emailUse this instead: I’m following up on my previous email regarding . . .This phrasing is effective if you’ve sent the recipient a message asking for something, but they haven’t given a timely response. The alternative statement names specifically what you’re referring to without forcing the recipient to guess.

Five Common Phrases That Sound Passive-Aggressive: 'Per My Last Email'

Use this instead: What do you think about trying XYZ instead?“For future reference . . .” assumes that the recipient is a) aware of the reference you’re making and b) that your approach or insight is the only correct course of action. Asking for their thoughts about different ways to approach a situation in the future softens an accusatory, passive-aggressive tone.

'For Future Reference'

Use this instead: I don’t feel good about this. Can we talk about it in person?These words are contradictory, indicating that it’s both OK and that you’re dismissing it at the same time. A statement that’s both assertive (“I don’t feel . . . ”) and emotionally honest reduces the friction in a difficult workplace conversation. Additionally, speaking face-to-face can minimize misunderstandings about tone and illuminate other communication cues, like body language.

'Fine. Whatever.'

Use this instead: I’m excited to work together to find the best solution.Bringing in a manager should not be the first resort for working out conflict. This alternative signals that you’re willing to problem-solve with your coworker, and it promotes team cooperation. It’s also a nondefensive option that avoids bringing in leadership to referee an issue.

I’ve Copied [Boss] On This Email

Use this instead: I can clarify. Which part is confusing?Although a report or situation might be clear for you, not everyone will comprehend it the way you do. This alternative statement is effective because it doesn’t undermine the other person’s intelligence; instead, it communicates a willingness to understand where they’re getting stuck.

'It’s Not That Complicated'

While the above section highlights common instances of passive-aggressive communication, catching passive-aggressive language in all of your emails or internal memos can be challenging. One way to vet your communication is by asking yourself two questions: “How would I feel if I were on the receiving end of this message?” And, “Is this message helpful?” If the answers are “bad, hurt, or annoyed” and “no or not really,” then consider reframing your communication with more neutral language or offering guidance instead of a criticism or a brush-off.

How to Soften Passive-Aggressive Communication

Leaning on passive-aggressive language in professional communication might feel like a safe way to circumvent potential conflict with a coworker. However, hiding feelings of anger and frustration can grow into bigger conflicts in the workplace. Consider giving your messages a close read to make sure you’re being professional and helpful.

The Bottom Line

Each word you say or write provides a glimpse of what you think and feel.

Passive-aggressive communication can show up at work and affect your relationships with colleagues. Learn how to stop it and reframe it constructively.

personaldevelopment

Personal Development

How to Reframe Passive-Aggressive Communication

Social scientists are finding users are not just editing settings on social media. Users, especially women, are editing their bodies and faces. And this practice has led to a new standard of beauty.Problematically, social scientists say this standard of beauty is nearly impossible to obtain. Some people have turned to cosmetic surgery to get the results they want. Others are grappling with anxiety or eating disorders. Researchers say it’s a growing issue impacting young people worldwide.

Fake Famous

"Slim thick" is the new body ideal. Celebrities Kim Kardashian and Nikki Minaj represent this standard — slender face and arms, large breasts, flat stomach, ample hips and a "beach-ball" butt.Only a small percentage of women’s bodies are going to be able to achieve this with the targeted workouts. In the absence of being able to achieve this, women all over the world are getting plastic surgery.

Women's 2022 Body Shape Goal

Social media now provides users with a steady stream of images that are edited to fit with the new slim thick ideal. We’re constantly staring at our phones and looking at these images and it creates a normalizing effect. It’s constant comparison, mostly of the bad kind.There are multiple types of comparison. <a href="https://www.sciencedirect.com/science/article/pii/S2352250X20300464">Upward comparison</a> occurs when a person looks at images of a person they perceive as being better than themselves. Not surprisingly, studies have found that engaging in upward comparison has a negative impact on a person’s well-being.

Hyper Comparison

Another type of comparison occurs when the social media user compares their online, edited self to their real-life body. Online editing software has evolved beyond removing red-eye or whitening teeth. Users can now make their bodies look thinner, plump lips, or remove acne.The editing tools are limitless and allow you to morph your features in any way you want.Social media has changed both expectations for the ideal body type and which facial features are now considered ideal. This new ideal includes slanted, cat-like eyes, slender noses, high cheekbones and full lips.

Our Real Self Vs The Online Image

The face we show online is the pulling of features for the exoticization of beauty.Social media users can use editing tools to achieve the look in pictures. The person might be satisfied with the photo, but that sense of self-contentedness doesn’t continue when they look in the mirror.

That Online Face You Create Does Not Exist In Real Life

Studies are seeing a connection between the editing tools and plastic surgery, a trend practitioners call “<a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8823563/">Snapchat dysmorphia.”</a> One study of plastic surgery patients found social media users who edit their photos were <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8485851/">more likely to seek cosmetic enhancement</a>. Similarly, <a href="https://academic.oup.com/asj/article/41/3/NP101/5802785?login=true">in a 2020 study</a> in Aesthetic Surgery Journal, one-third of surveyed cosmetic enhancement patients said they used editing tools. Half of the respondents said social media influenced their decision to seek cosmetic surgery or fillers.

Snapchat Dysmorphia

Beauty standards have always been set out of reach of the average person.The problem is that editing software now gives people a new vision of themselves at a time when beauty standards have morphed into an impossible idea.

Impossible Beauty Standards

Studies are seeing connections between social media editing tools and plastic surgery.  

How Is Social Media Morphing Our Self-Image?

For a company created in 2017, ClickUp has enjoyed remarkable success in the project management space — one of the most competitive software markets in the world.Let’s look at the numbers.<ul><li>Over 4 million users</li><li>85K paying customers</li><li>$4B valuation for a private company</li><li>$20M ARR within two years while bootstrapped</li></ul>How did ClickUp achieve this? By following these strategies:<ul><li>Achieves natural product fit.</li><li>Executes a product-lead content strategy.</li><li>Drives brand awareness through social media and videos.</li><li>Uses feedback to create a better product.</li><li>Handles shipping new features and bug fixes.</li></ul>

ClickUp: The Numbers

The first step to achieving product-market fit is to find out who you want to serve with your product. ClickUp seems to have found its ideal target customer early on, considering that the tool was created in the first place to help the founder’s team internally manage their responsibilities and projects.So ClickUp’s target customer was really anyone who wanted to be more productive or efficient at managing their project — literally anyone.

Finding Natural Product-Market Fit: Determine Your Target Customer

After identifying your target customer, the next step is to uncover the unmet or unsatisfied needs of said customer.In 2017, the project management space was already overflowing with tools, but most of them did only one thing really well, making people have to use different tools for their needs.ClickUp was created to eliminate the pain of managing different tools and save even more time.

Identify Customer Needs that Current Products Don’t Satisfy

How do you make your audience see that you offer a new solution in the market? First, create and define your value proposition.Your value proposition is expected to set you apart from your competitors and highlight your product’s benefits.For ClickUp, their value proposition was simple — one app to replace them all and help you save one day every week. Simple, yet efficient.

Define Your Value Proposition

A minimum viable product (MVP) is the barest or most basic version of a new product used to test the market and gain the attention of potential customers.The idea at this stage is to collect enough feedback from your target audience to understand your product’s strengths and weaknesses to improve it or double down on what works.

Specify Your Minimum Viable Product (MVP) Feature Set

Once you’ve decided on your MVP’s feature set, it’s now time to create a prototype. The prototype helps you picture how you expect people to use the features you just created. And it is primarily used to access design flaws in your product’s usability.It is also what brings the MVP feature set to life and presents a way for people to test your product.

Develop Your MVP Prototype

The final step to achieving product-market fit is to test your MVP with real customers. These customers typically leave feedback concerning the user experience, messaging, and functionality of the tool.But how did ClickUp find its first customers to help complete the final step to achieving a natural product-market fit?The answer: Through organic content and word of mouth.

Test your MVP with Customers

Every month, over 767K people find ClickUp through organic search. A significant percentage comes from specific long-tail terms people are looking for. And these long-tail keywords usually get thousands of searches every month.ClickUp has other articles that target and rank for long-tail keywords like:<ul><li>Free management software</li><li>Free Gantt chart</li><li>Project management tools</li><li>How to create a timesheet in Excel</li><li>Agile project management certification</li><li>And many others closely related to project management.</li></ul>

How ClickUp Attracts Users Through Long-tail Keywords

Since the landing page is tailored to a Team Manager's specific needs, they’ll immediately feel like ClickUp is the tool for them. That’s the power use-case-driven content holds.Although the template page and landing pages aren’t performing so well in terms of organic traffic (yet), they still target long-tail keywords that ClickUp knows its audience would be searching online. And it’s only a matter of time before they start attracting a lot more potential users.

Tailored For Team Management Projects

Product-led content isn’t just another buzzword that founders and marketers throw around to make themselves sound smart. On the contrary, it’s a proven method to create content that quickly differentiates you from the competition and highlights your unique value to existing and potential customers.If you’re not already familiar with the term, product-led content is any piece of content created to address the pain points of an audience while showing how a product (typically your product) solves the audience’s problems.

Solving Audience Problems Through Product-Led Content

We’ve already established that ClickUp is in a tough industry with many competitors fighting for some share in the same market. People want to know how ClickUp and other project management tools compare to each other.It’s evident that the people performing these searches are way past the awareness stage of their buyers’ journey. Instead, they’re at the consideration or decision stage, and that’s why they’re searching with a commercial or investigation intent.To match their audience’s search intent, ClickUp created comparison pages.

Building Competitor Comparison Pages

Now that ClickUp had achieved a natural product-market fit thanks to its organic users, it was only a matter of time before they started advertising the living daylights out of their tool. After all, they’re in a competitive landscape.Aside from the search engine ads we just covered, ClickUp also uses social media to reach a wider audience.

Driving Growth Through Paid Efforts and Social Media

<ul><li>They create behind-the-scenes content around how business is done at ClickUp. This, in a way, helps the company become more relatable to its audience.</li><li>They show off their employees. Doing so helps people see ClickUp as a company that values its employees and helps them take a peek at the company’s culture.</li><li>They share inspirational content. People love to be inspired, and who better to inspire people than a company that makes productivity tools?</li></ul>

How ClickUp Utilizes Instagram

Ears that do not listen to advice accompany the head when it is chopped off.

ClickUp undoubtedly had some ground to cover considering when they entered the market, and they covered said ground by shipping new features and fixing bugs as fast as possible.In fact, for more than two years now, ClickUp has shipped a new product release every Friday. As expected, these launches are not always perfect, but as Zeb puts it, “what matters most is progress over perfection.”

First-Movers Advantage and Why You Should Ship as Fast as Possible

For ClickUp, the product-market fit was what mattered the most. Achieving this first allowed them to knock every other thing they did out of the park.And it’s safe to say that their method works, considering how far they’ve come in a really tough space.

For a company created in 2017, ClickUp has enjoyed remarkable success in the project management space — one of the most competitive software markets in the world. Let’s look at the numbers. Over 4 million users 85K paying customers $4B valuation for a private company $20M ARR within two years while bootstrapped Here’s what ClickUp’s

startup

Startups

An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years

Lenny Rachitsky, a popular PdM on Twitter, asked 25 VCs for growth rates. His findings: <ul><li>In the early stages, investors don’t care about month-over-month growth. MoM starts to matter when revenue nears $1M ARR.</li><li>Good revenue growth is 15-25% MoM</li><li>For B2B it is considered good to get to $500k in ARR 6mo after going live.</li><li>Revenue can be overlooked if there is strong retention or engagement.</li><li>Consumer businesses have to show retention more than revenue. "Over 50% DAU/MAU or 50% D30 retention is excellent."</li></ul>

Good to Great Growth Rates

What great growth looks like in the eyes of the VCs

Lenny Rachitsky on Good/Great Growth

<ul><li class="ql-align-justify">Brand names influence all aspects of culture, society and daily life.</li><li class="ql-align-justify">Branding has local and global power.</li><li class="ql-align-justify">Personalities, products and services are branded.</li><li class="ql-align-justify">Personal and social identities are shaped by consumerism.</li><li class="ql-align-justify">In branding, the values of the brand are attached to the product.</li><li class="ql-align-justify">A brand encompasses all of the associations the name has for consumers.</li><li class="ql-align-justify">Brand value is established over time.</li><li class="ql-align-justify">Brand value depends upon successful nurturing of the relationship between the brand’s producer and consumer via investment, advertising and marketing.</li><li class="ql-align-justify">People now live in a brandscape, surrounded by images of brands.</li></ul>

Brandscape! - Key Takeaways

Brand names consume your visual world and affect your daily life with an undeniable power to influence tastes, preferences, ideas and behaviour. Provocative debates continue regarding the global power of the proliferation of branding, including the branding of personalities.How are brand identities constructed? How are goods designed to reflect or reinforce their brand message? How do different cultures and communities respond to so-called global brands such as McDonald’s and Coca-Cola?

Branding

Critics, historians, sociologists, designers and businesspeople weigh in with studies, observations, reports and commentary that show the pervasive influence branding - and consumer reaction to it - has on your personal, social, cultural and political landscape.Corporations are now more than ever involved in the manipulation and control of image, over and above the production of ’real’ things.

Influence Through Image Control

Branding is the process of attaching a name and a reputation to something or someone, like a person.The most recognizable feature of a brand is a name, logo, symbol or trademark that denotes a product’s origin. A person, corporation or institution will own the rights to a brand name that is used as a way of distinguishing one product or service from all others. In branding, the values of the brand are attached to the product, both physically and by suggestion.

In Goods We Trust

But a brand is far more than a name or product. The brand also encompasses all of the associations that the name has for consumers. The brand image or brand value results from the so-called dialogue that takes place between producer or brand owner and the consumer or user.A brand’s strength rests upon a close correlation between the image the brand creates and the consumer’s reception of that message.For example, a brand that promotes itself as being inexpensive might be interpreted as being of poor quality instead, if the message is mismanaged.

The Nature Of Image Creation

A brand can be the name of a company or product owner and of a particular product or product range. A family of branded products, owned by the same company, may share certain features of their brand image, while each product still has a distinct market character. Yet, despite that individual character, each brand depends upon the image of the parent brand.

All In The Family

<ul><li>Brands are like chess pieces - the moves we make with them are an indication of our relationship with others.</li><li>The single most important role for brands within an organization is their ability to spawn loyalty; this is akin to a long-term relationship between brand and consumer.</li><li>The most recognizable brands tend to maintain their position by establishing loyalty and ubiquity, by becoming the market standard.</li></ul>

Becoming The Market Standard By Ubiquity

Brand value is established over time and is the product of a company’s successful nurturing of its relationship with the brand’s consumers. Branding requires investment, marketing and corporate tending. The most recognizable brands maintain their positions by establishing loyalty and by becoming the market standard.

The Value Of The Brand

Brands and their histories are often intertwined and mythologized to create a brand image.<ul><li>For example, Coca-Cola and Levi’s both exemplify the ideal of American individualism.</li><li>Levi’s has successfully used the image of the American cowboy or rock’n’roll hero in generations of advertising and marketing.</li></ul>However successful a brand image might be, significant social and even political shifts can result in a loss of popularity. For brands that trade on heritage or national identity, for example, attempts to reposition them can be dangerous.

The Fragility

Among all the promises that brands make to consumers, the ’signature’ of the designer is seen as a particular mark of distinction.A number of familiar companies have promoted themselves as "the brands that built America." The mid-20th century growth of national networks for distributing U.S. goods and the increasing regulation of products combined to create the climate in which brands could flourish. In an increasingly mobile society, the familiarity of branded goods quickly became an important selling point.

The Power Of Identity

The influence of brands is all around us. This is an in-depth look at Brands and what they do.

Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century. The idea of brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy? Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops

Brand.new

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