Under the pressure of hitting deadlines and meeting client expectations, it can be difficult to take a step back and really appreciate those who make some of the work possible. Here's a reminder to all the creative directors out there who work with freelancers:<ol><li class="ql-align-justify">They need context and clear direction.</li><li class="ql-align-justify">Like you, they need breathing room and time for revisions. </li><li class="ql-align-justify">Review and support their work on digital platforms. </li><li class="ql-align-justify">Validate their strengths and support growth.</li><li class="ql-align-justify">If their work was bad, respectfully articulate why and never lie.</li></ol>Treat freelancers better, it's good for your brand. <a href="https://www.evolvbam.com/post/what-is-a-creative">Learn about creatives</a>

How to treat a creative freelancer.

Creatives want to tackle every problem that comes their way. Very rarely will you hear them say, "I can't do that." As creative leaders, we must understand the pride creatives hold and account for their ambition, and prevent their eventual burnout. If you don't bring up mental health as the leader, who will?Why do mental health and workload checkups matter?<ol><li>Provides a chance for your team to communicate difficulties in their life.</li><li>Cultivates a culture of asking for helping when work gets tough.</li><li>Shows that you care about people first. Then results. </li><li>Build loyalty and work-life balance for your team</li></ol>

Have mental health & workload conversations often.

In order to make great work, you need to surround yourself with great people. These are some reminders for the art directors, creative directors, and entrepreneurs who also believe that people come first, then their output. 

marketingandsales

Marketing & Sales

entrepreneurship

Entrepreneurship

leadershipandmanagement

Leadership & Management

Working with creatives.

Social currency is one way of seeing the value businesses add to customers. Knowing how to build social currency allows brands to drive higher customer loyalty and add to social proof. This leads to more sales and referrals.
It is your influence on social networks, online and offline communities, and the degree to which your business is shared by others. It is the ability of brands to fit into how consumers manage their social lives in today’s digital and mobile age.

Defining Social Currency

People share what they think makes them look good. In other words, they’ll only share what they believe will maintain or boost their reputation in the eyes of their peers.Whenever a person chooses to share information, they place their reputation on the line and “spend” social currency. They don’t want to share boring, irrelevant, or misleading information because they risk losing status among their peers.

Social Currency of Individuals

All brands need social currency. It makes connecting with customers easier. And when you share interesting content with your audience, having social currency means that message will more likely be shared with others.When someone shares your brand, they spend their social currency on you. And if others like what they see, then the social currency of both the sharer and your brand increases.

Social Currency of Brands

Brands with high social currency are also able to command premium prices.Think about Apple. By building its social currency, the company doesn’t just lead smartphone sales by volume. It also commands a premium. Apple is able to charge some of the highest prices for its products, without any dip in its brand loyalty. The majority of Apple customers are loyal to the brand, and are always awaiting the company’s next release.

Social Currency and Brand Loyalty

Building social currency entails providing at least one of the following dimensions (or benefits) to your audience:<ul><li>Affiliation: Offering a sense of community among your customers</li><li>Conversation: Engaging in the conversation around your brand</li><li>Utility: Creating value for customers, while helping them become more socially relevant</li><li>Advocacy: Developing strong brand loyalty, to the point where customers will recommend (and even defend) a brand</li><li>Information: Giving valuable and shareable information</li><li>Identity: Providing customers with their own identity in a group</li></ul>

The Dimensions of Social Currency

Apple makes products like companies, feature-wise. They are more successful because they invest in social currency.
<ul>
<li>Utility: Apple doesn’t only deliver the functionality consumers want. It does so in a way that is easy and seamless for consumers.</li>
<li>Conversation: Apple is known for its legendary product launches and events. At any time of the year, there’s a lot of conversation generated around its products.</li>
<li>Identity: Apple fans rallied around its “Think Different” cry. These days, Apple products represent a certain status or premium.</li>
</ul>

The Social Currency Created By Apple

Building your social currency can also make your referral marketing strategies more effective. Think of social currency as a bank account. If you want to spend your social currency – that is, if you want customers to do something – you have to earn it first. 
If a customer doesn’t see a brand as having social capital (or doesn’t have an existing relationship with them), they are unlikely to advocate it to others.

Building Social Currency

What are ways you can add to your social capital? Be present on social media, share relevant content, and highlight your best features.You don’t have to do everything at once – you can gradually build your customer relationships. Start by being a friend to your customers. Post helpful information about your brand and answer any concerns. And if someone shares a tweet about your product or tags you in a photo, be sure to respond with thanks.

Adding To Your Social Capital

Positive social capital deepens the relationship between your business and your customers. You’ll have a clearer view of what your customers want, what they don’t want, and any gaps in the market you can address. 
You’ll also see how customers perceive your brand, which allows you to manage your brand reputation.

Benefits of Social Currency: Greater Insight Into Your Customers

Social currency helps increase the market value of your brand. When a consumer sees others also enjoying your products and services, they’ll be likely to trust and try what you have to offer.

Benefits of Social Currency: Increased Impact

When a brand earns enough social currency, it becomes an influencer in its industry. It solidifies its position and gains even more leverage with other influencers.

Benefits of Social Currency: A Larger Circle Of Influence

When your social capital reaches a certain level, you experience a snowball effect – all the work you’ve done in the past will compound. Customers are already motivated to share the product or service with others. And if this happens through time at scale, you can expect a boom in customers and advocates for your brand.

Benefits of Social Currency: Organic Growth

Social currency drives the kind of loyalty that catapults you over other brands. 
For example, Target and Walmart offer many of the same products. But because Target has earned social capital through its social channels, the brand has a higher repurchase or loyalty rate over Wal-Mart.

Benefits of Social Currency: Higher Customer Retention

If you’re trying to position your brand at a premium price point, social currency is a big help. Social currency changes the way customers perceive the value of a product, by adding something money can’t buy.

Benefits of Social Currency: Premium Prices

Building a brand your customers are proud to support not only increases social currency, it will also boost your word-of-mouth marketing. Brands with high social capital are more likely to be promoted and recommended by your existing customers.

Benefits of Social Currency: Better Word Of Mouth

All the above benefits add up to this final point – more leads. By now, your customers are primed to refer their friends and family to your business. This drives a steady stream of highly qualified leads, which results in exponential business growth.

Benefits of Social Currency:  Higher Quality Leads

When an influencer or brand ambassador promotes your company, you’re borrowing their social currency. After all, these individuals will only promote a brand they love and think offers value to their followers. Focus on finding representatives who resonate with your audience, and whose fans respect and trust them.Influencer marketing and brand ambassador programs are one of the most effective ways to generate more social currency. Brand ambassador programs have also proven to help you grow your brand 10 times faster.

Increase Referrals: Find Influencers and Brand Ambassadors

One of the most successful social currency strategies is to create communities. This is especially true for your target customers. For example, say your business sells an organic cleaning spray. You might create a Facebook group for people to share natural home cleaning tips. By doing this, you’re offering affiliation and identity to your members. You’re also attracting others with a growing interest in organic cleaners.

Increase Referrals: Create Communities

What sets you apart from your competitors? Do you have a unique selling point? Find what makes you stand out and highlight those features in all of your marketing efforts. This is not only a great selling tactic for your brand, it also helps to drive social capital and sharing.

Increase Referrals: Show Your Uniqueness

It’s every brand’s dream to have the next viral video hit. While it’s hard to predict what will go viral, creating useful video content is a good place to start. A simple explainer or how-to video is always helpful for consumers. As long as you focus on valuable insights or tips, you can be sure your customers will be watching.

Increase Referrals: Create Explainer Videos

The majority of people trust recommendations from their peers, which makes referral programs one of the most effective ways to grow your business. However, referral programs need the right incentives to work.
Consider offering coupons, vouchers, gift cards, or other proven referral rewards for your advocates. You can also give a shout out to your top referrers within your community.

Increase Referrals: Incentivise Your Patrons

It’s always helpful to share key information with your customers. Developing knowledge bases, <a href="https://preply.com/">online learning portals</a>, guidebooks, and other informational resources is a strong way to build your social capital.

Increase Referrals: Launch A Campaign

Consider adding game mechanics or competition structures in your marketing efforts. For example, you can invite customers to complete challenges, progress through levels, and earn points.Gamification can easily be applied to a loyalty program or referral program. It can also be used in a promotional contest to create buzz around your brand (much more interesting than a traditional ad).

Increase Referrals: Gamification

Share exclusive brand “secrets” with your most loyal customers – things that aren’t known by the general public. This can be a secret menu item, a members-only event, or a private sale.No matter what the secret is, the offer of exclusive info raises your social capital among your select customers. This drives them to talk about your brand with their friends so they can all enjoy the same benefits. These friends, in turn, will also share with their friends, which gives your brand’s social currency a huge boost.

Increase Referrals: Create a Sense of Exclusivity

One of the easiest ways to boost your social currency is to create products and content optimized for social media sharing. 
Whether it’s a highly shareable product, an Instagrammable brand experience, a humorous Tweet, an on-trend brand video, this content can quickly boost your social capital. Just make sure to deliver what your audience wants, and stay true to your brand voice and tone.

Increase Referrals: Social Media Sharing Of Optimized Content

Featuring your best customers is a great way to show them you appreciate their efforts, and helps form key identities within your community. In a referral program, for example, this may include highlighting your top-referring customers and new referrals.

Increase Referrals: Feature Your Customers

Social currency is an effective way to understand the value businesses add to customers. Here are a few benefits of adding to your social currency.

business

Business

What is Social Currency? Definition, Benefits, and Examples

Tactical Empathy, the art of intentionally using concepts from neuroscience to influence emotions as a core stratagem in navigating any type of friction.
Workplace negotiations entail trust and teamwork more than pinning an opponent to the ground. One has to use a collaborative approach to a conflict.

Win Workplace Negotiations

Tactical empathy requires demonstrating to your counterpart how deeply you’re listening to their words and, in effect, how thoughtfully you’re considering their position. One key tactic, called “mirroring,” entails echoing back one to three words the other person uttered, which can help build rapport from the outset.
Mirroring can also be a survival tactic for awkward networking events. Faced with a roomful of strangers, one can simply echo words and phrases to get them to open up. This simple practice can even turn idle chit-chat into meaningful conversations.

Mirroring Your Counterpart to Establish Rapport

Will this tactical empathy work when parties come from different cultures? What about with someone who uses silence as a power-maneuver?
Everybody on earth wants to know that they’re being understood and will open up when they feel they are listened to.

Negotiating Across Cultures

Mirroring and the other negotiation tactics require patience and practice. Before any big conversation, try out these techniques with friends or even your kids.
The upfront time invested in building long-term trust will always pay off. It’s a really subtle accelerator and the better the relationship gets the more a deal’s timeline gets accelerated.

Investing Time To Build Relationships

In a MasterClass course titled "Win Workplace Negotiations," former FBI negotiator Chris Voss shares strategies for assessing your counterpart.

Understand yourself and those around you.

psychology

Psychology

career

Career

personaldevelopment

Personal Development

communication

Communication

How to win workplace negotiations

Blog posts, tweets, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day.
What does this mean for writers trying to cut through it all with attention-grabbing techniques? Here are two:
<ul>
<li>You’d better know how to write magnetic headlines.</li>
<li>You’d better know how to write bullet points that grab (and keep) attention.</li>
</ul>

Too Much Information

Bullet points are used to list out items in your content. They help you effectively communicate your message because they capture the attention of readers who prefer scannable content.
A bulleted list can also break up long blocks of text, and the intriguing phrases you use in your bullet points are opportunities to turn scanners into readers. Like it or not, they keep people engaged with your blog posts, pages, articles, and copy like nothing else.

Bullet Points

The essence of a great bullet is brevity + promise.
<ul>
<li>Brevity has been a hallmark of good writing since writing began, but everyone currently possesses an acute awareness of just how important brevity is right now. Long, complex bullet points would defeat the purpose of writing bullets at all — to keep your reader moving through your copy.</li>
<li>Promise is the element that hooks your reader like a fish. You’re making a plain and legitimate claim that your product/idea/service will give them what they’ve been looking for.</li>
</ul>

Writing Bullet Points That Work

Bullets encourage the scanning reader to go back into the real meat of your content or go forward with your call to action. 
They are your mini-headlines.

A Clear Benefit

<ul>
<li> Keep your bullet points symmetrical if possible. Meaning, one line each, two lines each, etc.</li>
<li>Avoid bullet clutter at all costs. Do not get into a detailed outline jumble of subtitles, bullets, and sub-bullets.</li>
<li>Practice parallelism. Keep your bullet groups thematically related, begin each bullet with the same part of speech, and maintain the same grammatical form.</li>
<li>Bullets (like headlines) are not sentences. If you want to write complete sentences, stick with a paragraph or a numbered list.</li>
</ul>

Creating Better Bullet Points: Things To Remember

Since the text that comes after a bullet point shouldn’t look like a paragraph, you might be wondering about how to handle punctuation in bulleted lists.
It depends on the type of bullets that you write, but the key is to keep your punctuation consistent. Your bullet points should more or less be the same style and length.

Punctuation In Bulleted Lists

You can capitalize the first word that follows a bullet point in your content. However, if each of your bullet points is only one word, you could keep the letters all lowercase.
Again, whichever style you choose, just make sure you’re consistent throughout your text.

Capitalization

If your bullet points end up being short sentences, you’ll want to add periods after each one. In this case, you see why you’d capitalize the first word after a bullet point.If the bullet points are just short phrases or incomplete sentences, they don’t need periods.

Periods In Bullets

These types of fascinating bullet points are usually found in sales copy. 
They create curiosity and work like headlines to prompt a purchase or other action.

Bullet Points That Work: External Fascinations

Internal fascinations are pretty much identical to external, except they’re designed to persuade people to continue reading the post they’re already reading.

Bullet Points That Work: Internal Fascinations

Extracting bullets out of compound sentences helps you drive home a point while also increasing the usability of your content.

Bullet Points That Work: Bullet Chunking

Authority bullets are used to recite the data and proof that support your argument. 
As with all persuasive writing, turn dry factual information into interesting reading any time you can.

Bullet Points That Work: Authority Bullets

Cliffhanger bullets tease and foreshadow what’s coming up next or in the near future. 
You can also use cliffhanger bullets to lay the groundwork for an upcoming promotion, launch, or special content event.

Bullet Points That Work: Cliffhanger

These are sort of like the lady who hands out cheese cubes at the grocery store.
She gives people a little “taste” of food that keeps them alert and shopping — and many times they end up with the thing they tasted in the shopping cart.

Bullet Points That Work: Give-Aways

These bullets break up the “sameness” of the page (when you have several pages of bullets), and they add more tease, demonstration, and curiosity.
Plus, they give a nice little “loop” effect to your ad that keeps sucking the reader back in.

Bullet Points That Work: Expansion Bullets

Basically, this is where you say something that is almost unbelievable.
Something 100% true, but that is so wacky and “out there” it makes you say, “How in the heck can you do that?”

Bullet Points That Work: Can't Be Done Bullets

Craft each bullet as if it were to serve as your headline. You won’t achieve perfection with each and every bullet you write, but if you stick to this principle generally, writing them gets much easier over time.
And, more importantly, those beautiful little bulleted lines will keep your readers running down your page like water on a slide.

The Simple Shortcut

How to write bullet points readers will love ... and that won't make you cringe, because bullet points keep people reading like nothing else.

writing

Reading & Writing

How to Write Bullet Points People Actually Want to Read - Copyblogger

Entrepreneurs often think they must do whatever they can to satisfy their customers. But satisfied customers defect all the time, and if you want to derive a competitive advantage from the product or service experience you offer, it's not enough to satisfy people--you need to impress them.
That's what success in business really comes down to: Delivering experiences that people don't enjoy just in the moment, but also remember well into the future--thereby cultivating the repurchase and referral behaviour that's the lifeblood of any organization.

The Ultimate Customer Experience

The last thing that happens in an interaction has a disproportionate influence on people's overall impression and memory of the experience (a consequence of the "recency bias," as it's known in psychology).
To help end on a high note, conclude calls, meetings, e-mails, and any other type of interaction with a recap of what specifically you're committing to do to help the person you're serving. This will instill confidence in your customer, showing them that you have everything under control.

Recap Commitments

When making commitments--be it to call someone, deliver a proposal, or provide requested information--don't promise to get back to people "soon" or "shortly," because those terms mean different things to different people. 
In most business contexts, ambiguity is the enemy. Uncertainty deprives people of what's known in psychology circles as "perceived control," and, as a result, it makes the experience feels less pleasant. Avoid ambiguity by proactively communicating a specific time or date when you'll be in touch, and then honour that commitment.

Set Clear and Time-Based Expectations

"I can help you with that." If you confidently utter those words to a customer or an employee who comes to you for assistance, it immediately changes the tenor of the interaction. 
To the person on the receiving end, it's a signal of ownership and advocacy--an indication that someone is taking personal accountability for addressing their needs. That makes customers feel heard, understood, and cared for--emotional cues that help cement the memory of the encounter in their heads. Be sure to not just signal ownership, but to actually take ownership.

The Five Words To Take Ownership

Imagine submitting a purchase inquiry through a "Contact Us" form on a business's website--and then hearing back from a company rep within minutes. Exceptional responsiveness is a rarity in today's world, and when we encounter something novel and unexpected, our brain is biochemically primed to forge long-term memories about that experience. 
People often like to create the illusion that they're busier than they are, so they sit on that e-mail, text, or voicemail for a while, making their customer or colleague wait.

Be Super Responsive

If you work in a retail environment, be sure someone is greeting customers within 10 feet or 10 seconds of entering the store. That simple act of making eye contact and acknowledging the customer with a prompt and courteous greeting (even if just to say "I'll be with you in about five minutes") sends an important signal: We care about you and your patronage. 
The greeting helps to immediately personalize the experience, making customers feel more welcome and appreciated. They'll remember that the next time they consider visiting your store.

Greet Customers Right Away

Stop satisfying customers and start impressing them.

Discover the world of business and economics.

economics

Economics

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

It seems pretty logical, and it is, but when someone is moving their mouse around their computer screen, their eyes tend to follow. A <a href="https://dl.acm.org/doi/10.1145/634067.634234">paper</a> out of Carnegie Mellon University studied this to determine exactly how much a person’s eyes match their mouse movements.

Your eyes follow your mouse

84% of the times that a region was visited by a mouse cursor, it was also visited by (users’) eye gaze. In addition, 88% of regions that were not gazed by the eye were also not visited by a mouse cursor.

Tracking user’s eye movements is essentially impossible without special equipment and testing, but if you can capture their mouse and show that it matches their eyes pretty closely, you have some rather solid data.If you want to know exactly how people are using your website, you can run focus groups and do other testing to get a very good look at it. However, for a fraction of the price and effort you can use tools like heatmaps and be confident that the results are 80%+ the same as if you were able to track their eyes.

Tracking the mouse

It seems pretty logical, and it is, but when someone is moving their mouse around their computer screen, their eyes tend to follow. A paper out of Carnegie Mellon University studied this to determine exactly how much a person's eyes match their mouse movements. They found: 84% of the times…

problemsolving

Problem Solving

product

Product & Design

Retailers give a lot of thought to where they display products in their stores. Research shows that customers prefer premium brands when their logos are positioned above the customer. For example, customers value premium watches kept deep inside a glass cabinet more than those kept at eye level. But the question is if it is the distance or the height that has this effect on customers.

Understanding customer preference

Research found that consumers are more likely to favour premium brands associated with luxury, high price, and prestige when viewed from a distance. In contrast, common brands associated with accessibility, value, and warmth are desired when viewed from up close.  There is not an ideal distance. The research shows that the proper distance between consumers and products depends on the image the brand conveys.

Close and popular, far and luxurious

When we see something from a distance, we view it as luxurious, and by the same association, when we see something luxurious, we think it is further away. <ul><li>In one experiment, participants who viewed a premium leather backpack from a distance thought it was more prestigious. </li><li>In a second experiment, participants viewed a trendy canvas backpack as more popular when viewing it from a distance of three feet compared to five feet.</li></ul>

The association between image and distance

In a final real-world test, researchers found that ads that showed a premium diffuser further from the model outperformed ads that showed the premium diffuser closer to the model. The popular/close ad beat the popular/far ad. Marketers can leverage the relationship between distance and brand image in ads, window displays or store designs by putting distance between customers and luxury brands and less space between customers and popular brands.

Match the strategy of the brand

New research finds that how far we are from a product influences what we think of it.

New research finds that how far we’re standing from a product changes what we think of it.

Does Distance Make the Consumer’s Heart Grow Fonder?

It is vital for small business owners to remain well-informed about the latest marketing trends to stay competitive.But with changing technologies and marketing practices, it can be difficult to stay on top of new marketing trends while knowing what is no longer relevant.

Remaining well-informed

UGC is content created by customers instead of brands. Brands will share this content on their social media, such as Instagram, to increase their authenticity, build trust and influence buying decisions. <ul><li>Develop your brand persona for better UGC by building demand and promoting the content to loyal customers. </li><li>Then share tagged posts on social media (with permission). Offer something of value in return.</li></ul>

User-generated content (UGC)

Social proof shows how happy customers are with your product or content. <ul><li>You can leverage your social proof by choosing the platform where your customers are. </li><li>Reach out to customers after they made a purchase and ask for their reviews. </li><li>Add a review page to your website.</li><li>Promote your reviews on social media.</li></ul>

Leveraging social proof

AI chatbots enable smart customer interaction. Chatbots nurture leads, maintain positive customer satisfaction and increase team productivity. A mobile-first design improves the ranking factor for search engines. You'll get better website indexing and will avoid a slow-loading website. Start by taking inventory of your existing content. Then compress images and write concise copy. Next, test your website's mobile-friendliness with Google's Mobile-Friendly Test Tool.

AI chatbots and Mobile-first design

Personalisation in marketing is about noticing your customers and making them feel appreciated. Include your customers' names in emails. You can also create content tailored to your customer using behaviour-based data.

Personalisation

Storytelling is a great way to present your brand's personality and to advertise your business.  Create teaser videos and use Instagram Stories to post your story. Add visuals to increase its effectiveness.

Storytelling

Optimising for voice assistants can enhance e-commerce marketing, improve customer support, and is a good scaling-up strategy. Interactive content can boost user engagement and satisfaction. For example, interactive content includes developing a product-based quiz to create product awareness or developing an interactive map or an online quiz.

Voice assistants, and interactive content

We've collated seven sources to help you specialize, strategize, and streamline your career as a digital marketer.

Become a Marketing Pro

It's difficult to stay on top of what's new or no longer relevant in marketing. Here are today’s most important digital marketing trends.

mindfulness

Mindfulness

Does Your Marketing Strategy Address These 10 Hot Digital Marketing Trends? | AllBusiness.com

Products, like people, have personalities. For example, Patagonia is outdoors, adventurous, and environmentally conscious. When you think of this brand, you think about the mountains and a thirst for adventure, not so much about jackets or ski pants. If you want your brand to sell, it needs a personality. Personality can be shaped by advertisements, social media presence and pricing to reach your target audience.

Brand personality sells

Know your audience inside and out. Know which social media platforms they frequent and maintain a presence on those sites. Create content your audience wants to see. <ul><li>Engage your audience. Start conversations, hold contests, and ask for input and feedback.</li><li>Remember to test everything. Something minor like the copy on your ad or website can influence customers to visit your site or buy your product. Therefore, ensure it is optimised for the most efficient message. </li></ul>

Engage your followers

Producing content is a form of advertising.Get creative with your content. Curate photos that represent your brand's personality on Instagram. Create videos and post them on Facebook. You should have fun with your content. You most likely started your business because it interests you. Allow that enthusiasm to catch on.

Take charge of content

By practising what your brand preaches, you show that you really believe in its message. This helps establish trust and brand loyalty.

Practice what your brand preaches

Social media allows brands to engage with their audience and listen to their feedback.  Unhappy customers are a great source of learning. Personal communication can turn a poor customer experience into a positive experience. Look through reviews and address every complaint personally.

Unhappy customers are a learning opportunity

Brands that post once a day or multiple times a week have a better audience engagement than those that do not post regularly.  Ensure to produce content regularly and post it to different social media sites. You can do this manually or use one of the many tools for scheduling posts.

Keep a regular schedule

Don't stay with the conventional social media sites or to what everyone else is doing. Try out new ideas. Shake up the content of your blog or create a Snapchat account. Measure the impact to see what works best.

Get creative

If you want your brand to really sell, it needs to have a unique brand personality. Follow these seven tips to get started.

7 Tips to Become a Marketing Pro: Brand Personality Still Wins

It's getting harder to be noticed in people's inboxes. Yet, email is still the most effective channel to engage, convert, and retain potential customers. That is why creating an engaging email subject line is vital to catch your readers attention to open your email.

Email is the most effective channel

You only have one chance for your email subject lines to stand out and grab your customer’s interest enough to open your marketing email.

Email Subject Lines: 9 Copywriting Techniques to Boost Open Rates

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