As long as you’re unequivocally clear about who you are and what you stand for, and begin with the structural, big-picture ideation, you should be on your way to executing a successful, cohesive rebrand.

So you’re thinking about a rebrand? Here’s where to begin

fastcompany.com

5 ideas

·

539 reads

Consumer brands and brand owners are under unusual pressure. They need to face more complex stakeholder networks while managing increasing expectations. Brands that accept a call to action to win the stakeholders loyalty could expect increased returns.

Navigating challenging stakeholder expectations of brands

mckinsey.com

7 ideas

·

329 reads

I don’t suspect many websites will support this for a while, and many others (like this one) don’t have a need to at all. Still, if you’re building a site with a lot of interactive pieces on it, I recommend you check this out and make some small changes to help out those users that specifically request fewer animations.

Going beyond accessibility to reduce motion

mickmel.com

3 ideas

·

214 reads

Every year new Christmas ads are released to inspire us, make us laugh and make us cry.

Some of the best Christmas campaigns past and present

hardiegrant.com

7 ideas

·

362 reads